Persuasion kryptonite and the power of silence

Persuasive power of silence or the kryptonite for salespeople: If there were a kryptonite for those who need to persuaded daily on a one to one basis that would be silence. There is a saying that “silence is golden” and nowhere else is that truer than in the persuasion process. Most salespeople who have to deal with silence get weak results just from no words coming from a client or perspective client because they do not know how to deal with it.

 

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The fear alone from the silence costs persuaders and companies plenty of money every day of the year.

 

Now you may think that silence on the part of a buyer or purchaser is a bad think but you may want to rethink that situation for a few moments. Buyers sometimes need silence to make their decision and your constant talking is stopping them from thinking, even worse it may show a lack of confidence in your product or service. The stall in thinking causes the buyer to now think about a few things and if you could step inside their mind you would probably hear:

 

“why is that guy or girl talking still I just need a second to work out the finances in my head”  and then “you know who talks too much, my cousin Jimmy and you know who will give me grief for getting this super charged widget Jimmy’s dad Steve now I don’t want to deal with Steve so how do I get out of buying this widget I will say I wanna think about it”.

 

Silence in the persuasive process one on one can be your best friend if you know how to set up the situation correctly. Maybe you learned covert hypnosis and or the ability to lead to the decision through the use of presuppositions and found how productive you could be from being silent.

 

Silence as a negotiation strategy

Do you really want to see how good a persuader is? You will know by how they deal with their own silence or the silence of the person or the people they need to get to make a change, write a check or to get an answer. You can literally use silence to negotiate on your behalf. The next time that you go to buy something after the number of the product or the service is rolled out just be quite for about 20 – 30 seconds and the seller or rookie persuader will find their kryptonite and will start dropping their price or start giving things away as a way to squash the silence.

 

Most sales people don’t realize how the silence can be their friend and how much pressure it puts on their buyer, people being persuaded or even a group. In general people don’t know how to deal with a quiet pause for as little as 15 seconds.

 

Persuasion home work:  

So you want to get people to your way of thinking? As a simple strategy the next time that you are asked a question just pause for a second or two and see what the reaction is by the person who is asking the question. You may see them get frustrated, annoyed, complaint or even surprised that you didn’t automatically react to the question or the request. Over time you will be able to wait longer between answering questions or even be able to become silent longer after asking a question.

 

A word of caution, you will want to use silence in low value conversations that do not matter not for items or conversations that matter. When someone asks you where you want to go to lunch would be a low value conversation. Now on the other hand if a significant other asks if you love them and you have told them yes before pausing to answer will cause some interesting issues.

 

Be patient with others in the persuasion process to learn more and how to become more effective, for most people instant knowledge does not ever happen.

 

Learning how to influence others to get results takes good reliable knowledge:

 

Now go implement!

 

Scott Sylvan Bell

 

 

 

Persuasion kryptonite and the power of silence: Video Credit persuasion expert Scott Sylvan Bell

Persuasive power of responding to objections

[youtube]http://www.youtube.com/watch?v=RfyjdckODlE[/youtube]

Persuasive power of responding to objections: Sales scripting does the favor to salespeople of teaching how to script what should be said but that isn’t enough and sometimes not even the right thing.

 

Sales scripts miss personality but even more than that they can’t teach how to respond to the buyer correctly. Many times personality is missed and because the salesperson doesn’t know the next step the salesperson reacts to rejection.

 

The persuasive power of responding allows the salesperson to stay in the game and keep asking the questions that will lead to the sale.

 

Yes this is not the most earth shattering University backed piece of knowledge but this little sales tip is something that is missed by most sales training.

 

The pass the salt rule:

If you were in a sales process and the buyer said “I wanna think about it” and you were to react you may just fire back “So what is it that you are going to know tomorrow that you don’t already know today” and it causes the buyer to react to you. This short cycle leads to the buyer either not buying or asking you to leave.

 

The persuasive power of using the Pass the salt rule.

 

The next time that you get an objection when you “respond” to the buyer in the same tone that you would ask the person sitting next to you to “pass the salt”.

 

Accelerated reaction

If you are in sales or have to deal with people when you react the wrong way with people they react to you and then you react to them and this cycle can go on and on until there is resolution or the cops are called out… sometimes.

 

Now back to the issue with sales scripts. In some instances words are magical but in most instances it is your personality plus the rapport that you have built is far more effective than having the perfect words because it is comfortable and when you are comfortable it is easier for you to be confident.

 

So the persuasion string works out like to something this:

 

Conversation + rapport + comfort + confidence + respond = sales (it doesn’t have to be in that order)

 

Sales training errors that lead to sales failure 

Most people who take sales courses take the information and try to use what they hear word for word. Once again it isn’t about the words. Now on the other side of the coin sales trainers don’t always explain what they would really say they give the information as the short version. This would mean that what is really said isn’t given to the salespeople. The reason for this is either the trainer doesn’t know that he or she is not really helping or they know that this explanation creates confusion and extra coaching.  

 

In all its important to understand how you as a persuader interact with the people you are hoping to persuade to your way of thinking. It’s not always about the words the better way would to be that its more about the experience the person has and how comfortable they are with you.

 

To learn how to persuade others in a way that creates more abilities for you check out the Science of influence:

 

As always I would like to thank you in advance for your comments and or questions about the persuasive power of responding.

 

Now go implement!

 

Scott Sylvan Bell

 

Video credit for Persuasive power of responding – Persuasion expert Scott Sylvan Bell

 

How to sell more using persuasive power of negotiating

 

How to sell more using persuasive power of negotiating: Most objections lead to negotiation when it comes to sales. This becomes sales tip becomes more important the longer that a person would like to be in a sales career.

 

Sure there are plenty of books that you can read and courses that you can take but what if there was an easier way to learn the art of haggling?

 

If you want to be more effective why not watch people who have had to make deals for years on just about any type of property?   The reason that most sales people do not sale more product or service is because they don’t know the next step to keep them in the deal or because they don’t know how to effectively select discounts or items to throw in or take away.

 [youtube]http://www.youtube.com/watch?v=T6Gaa1hZ5lA&feature=youtu.be[/youtube]

The skill of selling more and negotiating better does take some time to learn in real life. Yes you can go to courses or you can watch shows like:

  • ·         Pawn Stars
  • ·         Hard Core Pawn
  • ·         American Pickers

 

Any of these cable shows can help you become more effective at bargaining or haggling for the sale or even to get your counterpart talking a little.

 

One of the items you will want to watch for is the body language of the buyer and the seller and even the phrases or questions that they use. Phrases in themselves are not all that magical but the words or the phrases that you pick up can keep you in the game for one more round. Frustration comes from not knowing the next step and some of the phrases used can help you in the future. If you hear or see something that you like keep a journal so that you can massage it into something you can use for your industry.

 

Remember most sales people stall out because they don’t know how to effectively implement getting to the next step. In most instances getting past the first objection is realizing that it may be time to see if the objection is about the numbers. Most sales people stop at “I wanna think about it” becasue they dont know the next step. 

 

Knowing why people tell you that they want to think about it would reveal that some people just want a better deal but are afraid to ask and they salesguy or the salesgirl who offers the discount or something else to sweeten the deal through negotiation may just get it.

 

How to sell more by learning how to negotiate better

Learning how and when to talk is an art that can’t really be learned from reading about it is something that you have to do in real life but by watching shows that can help you see how to negotiate better you will learn a few things:

  • ·         The first offer is hardly ever the best offer, this is true for most services and or industries
  • ·         It usually goes three rounds or volleys to get to the meat of the negotiation before someone says yes or no
  • ·         Once an offer is made keep quiet and let the other person answer, some people just talk too much and don’t know when to stop and it costs them.  
  • ·         Once you reach an agreement always “shake” on it, it gives an end to the negotiation and seals the deal for most people.

 

Negotiation and selling more works on hope

If you watch veteran product negotiators work with someone while they haggle they always put the seller in the hot seat when they are selling a product.

 

The question that they use is “how much were you hoping for”?

 

The word “hope” means that whatever is being asked for is not what number will be reached, it also says to the seller that they aren’t going to get what they wanted.

 

Now the question is how can you use that bit of information?

 

When someone wants a discount from you for your product or service you can ask them: “How much were you hoping for”? This is an effective line because it puts all of the pressure on them and it reveals their position.  

 

Now the best way for all of this negotiating to work if you are selling or buying is to set a commitment to the possible discount or upgrade.

 

Understand that if you were to put sales into a mathematical formula it works out to be an if then statement.

 

If I do this for you, then will you buy it?

If X then Y.

 

Once the buying or selling question is asked it is best to let the other person answer the hoping for question.  Remember to get a commitment up front before they answer. “If I can get the number to $_____ we are doing business right”? is one way that this commitment can be addressed.   

 

In all in order to persuade others to purchase your product or service you will have to learn how to work with others unless you are in an industry or have a service that doesn’t need negotiation even then it would be good for you to know the necessities to get better at working deals out.

 

In order to persuade others you must understand the science of influence:

 

I would like to thank you in advance for your comments and or questions.

 

Now go implement!

 

Scott Sylvan Bell

 

How to sell more using persuasive power of negotiating video by persuasion expert Scott Sylvan Bell