Persuade with the Chirstmas gift effect

[youtube]http://www.youtube.com/watch?v=pM7DDTn1FcA&feature=youtu.be[/youtube]

Christmas gift effect: For some people buying decisions are easy to make while for some the difficultly not only arises prior to purchasing the product but also after.

 

There is always the questions for some after a purchase “Did I make the right decision”. During the sales process this back and forth in the brain is called oscillation.

 

Now what if there were a way to deal with the afterthoughts of oscillation but also give a sort of elegance and surprise for your buyers as well. This can help take up some of the mental real estate needed after the sale in order to keep the client happy.

 

Christmas gift effect and how to sell more

The Christmas gift effect is what may help change the way people think after they make a buying decision. You would need to package your product similar to Louis Voitton has done with the tie in the video or the way that the Champaca absolute by Tom Ford has been prepared by the employees by Nieman Marcus.

 

In these examples both companies have taken the time to make their display of their product when in the home perfect in order to fulfill the Christmas gift effect. The materials used to make the boxes are not just cheap cardboard it is monogrammed and thick stock, the boxes normally are embossed with gold coloring and the print on the packaging is top notch, the product is always rewrapped with tissue paper and there is an extra sticker put on the product where the tissue paper has to be broken to reopen the package once again.

 

So how do you make the Christmas Gift effect to work for you and your product and even how to sell more?

 

What happens when your client signs your agreement and they just get the paperwork or worse yet just one sheet after they have spent hundreds or thousands of dollars?

 

Where is the nice package for it, where is the item that makes them feel special or like a hero for purchasing your product?

 

What management course teaches something like this?

 

None because Professors don’t understand how the Christmas gift effect works nor do they understand mental real estate they understand theory possibly of buyer psychology but not really.

 

Why does all of this matter and how does it fit into mental real estate?

 

…. Because you need your client to feel special after they make the purchase from you. This helps them not have regret for the product that they just bought.

 

So what builds the regret with purchasing the product or service that you offer?

 

Not allowing the client to feel special and especially not making them feel like a hero.

 

Christmas gift effect example for persuasion:

Is it $195 for the cologne bottle of Tom Ford Champaca Absolute? No its $195 for a bottle of scent + for the tissue paper, the sticker, the packaging with thick textured cardboard … oh and the feeling when it gets unwrapped again almost like “I just got a gift for Christmas”. It’s the felling once the package gets home and gets reopened. It’s the reassuring feeling that it’s cool but special all at the same time. It’s the reassuring feeling that not every store wraps their product like “I just got”.

 

What happens when you normally buy a bottle of cologne or perfume and pay $70? A thin cheap cardboard box and a bottle in a plastic bag?

 

Is it cool?

 

Sure it is but did it make you feel special when you pulled it out of the bag once you got it home?  

 

Christmas gift effect and feeling special

How do you make your client feel special?

 

That’s up to you and how you repackage your material and or product.

 

How will you recreate the Christmas gift effect for your client?

 

You will first need to design a way to make them feel special so that they feel like they made a good decision.

 

This doesn’t mean that you overcharge for your products and or services and then deliver crap, that will never work and word will spread quickly.

 

This process takes some time and effort to make happen but what is your competition thinking?

 

Did they take the time to make their client feel like a hero or did they feel like a chump after paying for the product and or service because they just got a piece of paper.

 

How did you decide to take up some of your clients mental real estate?

 

Take some time and plan out how you will design your product or service so that when the client second guesses what they have done they feel like they won.  

 

As always I would like to thank you in advance for your comments and or questions about the Christmas gift effect.

 

Learn how to persuade and influence like an expert here:

 

Now go implement!

 

Scott Sylvan Bell

 

:Video credit – Persuasion expert Scott Sylvan Bell – Persuasion and the Christmas gift effect.

Persuasive selling skill of proper names

[youtube]http://www.youtube.com/watch?v=CF1keAhE7i8[/youtube]

Persuasive selling skills: Now there are things that you can do on a daily basis that can increase your persuasive selling skills, techniques and strategies.

 

Some of your abilities to persuade others can be as simple as changing the way that you address people.

 

What do you call your boss, coworkers, design team or consultants in front of your clients can put extra weight on what they do and the type of response that your clients or potential clients get from you.

 

Here in the United States we have not really used proper names for a while. In most instances you would introduce your boss to another person as Bob Smith which isn’t bad but with a few small changes like calling him Mr. Smith the reaction from the people being introduced may change a little to your favor or maybe even a bunch.

 

Now when this is done it’s not uncommon to see the person being introduced to the Mr. react and change their stance. It gives the Mr. a little more authority and power but also makes the potential client try and guess why you are using a proper name. This does help you do a little better and hold a small parking spot of mental real estate.

 

And you are probably wondering why…

 

Go back to you school age. You probably had a Principal, teacher or Neighbor you had to address with the proper name. By doing so they received almost automatic respect. You would be playing off the prewired actions of a person’s youth as a way to gain compliance. Some may say this is some sort of covert hypnosis.

 

Yes you are right its sneaky but it works and it not unethical.

 

Ok so you don’t have a boss and you need to get some information from a third party. You would then fire up your persuasive selling skills and or abilities by naming the person that you have to deal with a Mr. or Mrs. Possible even comparing the third party person to a Doctor. Whatever you can do to give your third party person a little more authority.

 

Persuasive selling skill for negotiating

So you need to use a new persuasive skill or technique to work for you in a negotiation setting…

 

Of course if you are good at sales you know your limit before you give away the farm to the one client who wants everything but does not want to pay for your product or services. You would then go to this third party reference and put all of the weight on this decision.

 

Yes you may have all of the most up to date persuasive selling strategies and abilities but sometimes you need to slow down the sales process to your favor. 

 

You would address the person that you call as a Mr. or Mrs. Your job is to also note the body language and how it changes in the people that you are working with. If you are working over the phone put the person on speaker phone or if you have the ability to grab the person and bring them in the room with you do that also.

 

In most instances the people that you are working with will start addressing the person of authority by Mr. or Mrs. Also giving them instant authority.

 

Ok so you say that it’s not that big of a deal..

 

It may not be but what if it could help you close one more sale a month.

 

So you say that it sounds like what would happen on a car lot…

 

Similar but better especially if you go and get the Mr. or Mrs. and drag them in without the potential client asking for that to happen.

 

Want to give this process even more subtle power. Have the potential clients sitting when the Mr. or Mrs. with the authority and or power comes in and then they have to be cordial and stand. 

 

Most persuasive actions are simple enough but some will not give the idea credibility because it sounds too easy or simple.

 

Persuasive selling skills mistake to not make

The one thing that you can’t do is slip up and call your boss, designer or member of your team by their first name in front of your potential client or it breaks the rhythm and ability for this process to work. 

 

Learn how to gain the knowledge and power to persuade other effectively and with power.

 

As always I would like to thank you in advance for your comments and or questions for the Persuasive power of names

 

Now go implement!

 

Mr. Scott Sylvan Bell

 

Sales training video – Video credit for Persuasive power of names: Persuasion expert Scott Sylvan Bell

Persuasion expert skill of greeting

Persuasive selling skills: One of the most persuasive actions that a person can take when dealing with others is to be polite. In many instances difficult buyers may be very demanding thinking that will be the way to be overtly persuasive but that is the exact opposite of what will help them get what they want.

 

Yes a may sound simple to be a persuasive genius just by being polite but it does help more than you would imagine.

 

If you were having to help someone through a difficult situation whether personal or business would you be willing to help a person who is difficult the same amount for a person who is calm and rational but firm?

 

Now there are ways where you can play into this persuasive selling skill covertly and the powers can help you in the long run.

 

Being polite to others cause the person who is helping you to mostly be polite back. So you also ask how does that help you make more sales just rom being polite?

 

[youtube]http://www.youtube.com/watch?v=trieRPPko38[/youtube]

 

The answer lies in mental real estate + being polite.

 

Persuasive selling skill the introduction

A persuasive selling skill in action: When was the last time that someone how are you? This question happens millions of time a day.

 

And your response was fine, ok, doing good or any other response that you can give.

 

But what if there was a more persuasive way to answer that question that gets the other person to give you a little more attention would it be worth knowing.

 

Now in order for this persuasive selling skill and technique to work you will have to use some of the laws of English for your benefit.

 

The correct answer for “How are you doing”? is “well, thank you very much, and how have you been”?

 

Now this may not sound like a formula to make more sales covertly or even take over the world but there is something to this answer that gets people to pay attention to what you are about to say.

 

Ok, so you may not believe this but you will not get a persuasive sales technique homework assignment that will cost you nothing but benefit you greatly.

 

Persuasive selling skills assignment

The next time that you are in line you can practice this persuasive selling skills technique. You must pay attention to how the clerk or salesperson has treated and talked to the person in front of you while you were in line.

 

You will listen for the responses that are given when the clerk or salesperson asks “how are you”? This new information will allow you to see what you can do just by changing a few words.

 

When it is your time up at the counter or with the salesperson you response to the question “How are you”? is now to say “I am doing quite well today and how have you been”?

 

So this does not sound very earth shattering when it comes to asking a question but please do not discount the power of intentional subtle influence (ISI) when it comes to your ability to persuade.

 

If you have watched enough people answer you to “I am doing quite well” just by itself you will find that they answer you back using proper English for the most part by answering you the same exact way.

 

You may also notice that the person that you are dealing with may stand up straighter and deliver their answer with more emphasis than their conversation with you previously.

 

Persuasive selling skills expertly executed

Absolutely crazy that they will answer you back in a way that they have not been answering people all day long and chances are that when you walk away they will not answer the question the same exact way at all until someone else answers “quite well thank you very much”.

 

Now there is a second part to this that you may not have caught and that is to ask the person “How have you been”?

 

Your best bet is to just say it with confidence just like it was part of your everyday conversation. The more that you put emphasis on “how have you been”? the more that the question does not work for you it will eventually work against you.

 

Persuasive selling skill – The law of conditioned response

This one question holds more power than what you would guess or figure for a few reasons. First you must think about the Law of conditioned response. This law states then when you use the same language of a friend or relative in a relationship a stranger will do the same. In essence this reaction is a shortcut into the backdoor of their brain for trust and relationships.

 

When you ask someone “How have you been”? it implies that you have met the person before, they are a friend or they are a relative.

 

So how does this help you expertly persuade others?

 

Great question and it is perfectly normal for you to think that and a very smart one by the way…

 

When you wire your persuasive message in a way where you can break down some barriers without having to do some work you are in a position to win a little easier.

 

Just travel down this path for a second you meet with someone that you want to be able to expertly persuade but they have met with other salespeople or consultants who may have caused them to build up a resistance to your message without even meeting you.

 

You enter into the meeting and ask the person who has all of the control and the money that you want in their pocket and you must expertly persuade them to get it from them “How have you been”? Their brain now has to search to determine if you have met before. You are taking advantage of a lazy brain because it is easier for the brain of the man or woman who you are meeting to say “We have met somewhere but I am embarrassed to ask where, but I know we have met and I know I should remember so now I am going to have to try and figure all of this out before he realizes that I have no clue who he or she is”.

 

This brain hack takes the pressure off of you to give some information to the buyer or potential client and give you a persuasive sales skills that allows you to be an expert a maneuvering around some built up animosity towards sales people.

 

Persuasive sales skills that can go bad

Now it does take some time to learn how to use this persuasive sales skill. There are also people who this expert tactic will not work on and they may catch onto what you are doing but chances are they will not. In many instances this technique will not work well with more than one possibly two people so groups of people are out because you cannot ask them this question individually. You will also have to play with the timing of how you ask this question as to get it right.

 

Persuasive sales skills that can go right

You can learn how to persuade like an expert but you will have to put some effort into what you are doing from here on out. Expert persuaders know that the tactics and strategies must be done in conjunction of proper body language and enunciation for the words that are used.

 

When asking people “How have you been”? first just watch to see how people react out in a store where there is no real downside for you or in other words no harm that can come from your message. After 50- 100 attempts work this message into your sales calls. Since you really want to have success in what you do you will take the time when out shopping to use the question of “how have you been” to your advantage.    

 

Persuasive selling skill transformed

The words that you use may or may not have great weight to them when you use them. Your inflection counts, your body language counts and your overall interaction with your potential client counts and now just for fun add in your personality.

 

One of the biggest challenges that salespeople face in the persuasion process is that they become experts at their script but forget to add in their own personality. Remember that in order to persuade effectively your personality must be present.

 

Persuasive selling techniques and skills, how to learn more

Learn how to persuade others with expert abilities and confidence, your best source to learn persuasive selling skills and techniques can be done here

 

As always I would like to thank you in advance for your comments and or questions about persuading others expertly.  

 

Now go implement!

 

Scott Sylvan Bell

 

:Photo credit for Persuasion expert skill of greeting

Persuasion of mental real estate

[youtube]http://www.youtube.com/watch?v=hNEmb0E1SwA[/youtube]

Persuasion through action: Experts in persuasion understand the Law of mental real estate and how it is used for the purposes of persuasion.

 

If you were to break up the spaces in the brain like a parking garage you would find that some beliefs and thoughts would take up more spaces than other thoughts.

 

When it comes to you holding some of that space in the brains parking garage or mental real estate you will have to do things that some would consider abnormal.

 

In a sense you are branding something  and that something is you…

 

How much mental real estate do you take up in your significant others mind?

 

How easy is it for you to persuade that man or woman because of the amount of mental real estate that they hold?

 

Now think about clients that you are working on…

 

How much mental real estate of theirs do you hold?

 

….and how much compliance do they give you?

 

Ah that is a good question..

 

But the better answer is the more mental real estate that you hold in a man or woman’s mind the easier it is to persuade them over time.

 

For you to be an expert in persuasion you will have to master the art of gaining mental real estate.

 

How to gain mental real estate and become a persuasion expert

One way that you can learn how to gain mental real estate or hold thoughts in a man or woman’s mind is to do things that are out of the ordinary that hold their thoughts.

 

Now these things that you will do are out of the ordinary but not crazy or stalkerish in anyway.

 

The idea of sending someone something in the mail that would grab their attention may be a good idea and in some instances it may be a bad one also.

 

There are a few things that you can send in the mail to hold mental real estate in a man or woman’s mind:

  • Coffee
  • Magazine articles
  • Chocolate
  • Cigars

 

The truth of the matter is you can send just about anything to the person that you are trying to gain mental real estate with.

 

Mental real estate and how to gain it

Now the whole goal of mental real estate is to hold a spot in the man or woman’s mind for a good reason.

 

Now the act of gaining attention of the man or woman can be done with a simple act like sending a hand written thank you card after meeting them at a conference and exchanging business cards. The idea is that you do something that grabs attention.

 

Expert of persuasion and video for mental real estate?

One of the best ways to gain some mental real estate is by sending something from a unique location.

 

Sure you can send the item or letter from a location near home but when you send something from a location that makes the person try to remember who you are and why there is a package coming from that location it builds a sense of mystery and that mystery helps build your mental real estate.

 

Send the item from a cool place when you are on vacation and your mental real estate increases.

 

Now in order to be a true expert at the game of persuasion you will really have to think ahead of time instead of thinking in the short term.

 

The idea is to send your item far before it is needed for you to have it do anything for you.

 

Mental real estate works the best when it is used 6 – 12 months before it is needed.

 

Just send your object with no hopes of ever hearing about it from the person you sent it to. If the person does thank you for the item just accept their” thank you” graciously and move on.

 

6 – 12 months later you would then strike up a conversation and ask for the item that you want or the interview and you will have a better chance of being heard.

 

In order to make the mental real estate program work the best for you there will have to be some research on your part to be done to learn about the interests of the man or the woman that you want to increase your persuasion with. Find out things that they like, pack a few of them up with a card with some sort of note that can say “thanks for inspiring me” or something else that is flattering but not over the top.

 

Make it simple and hand written …

 

And wait.

 

Mental real estate done the right way to be an expert of persuasion

When you have done the tasks necessary to gain the mental real estate for use later on down the road your requests will be met.

 

You may even find that the person who you have decided to work with has a rapport or bond with you before you sit down with them or talk to them on the phone.

 

Just not in some instances this pre thought out persuasive action may not do a thing for you. Just know that in the future it will reap some sort of benefit with another person.

 

So it didn’t work…

 

So what replicate it again.

So you don’t have  use ton of money to make your persuasion to happen….

 

Just send a hand written thank you card with a note in it that is simple but flattering.

 

You don’t have to go overboard or be super elaborate, just be memorable.  If you are using email think way ahead and plan out your thoughts or questions. This persuasion strategy isn’t something that is done spur of the moment, it is done with an end game in mind.

 

Just remember to make the item relevant and simple to the man or woman that you are working on persuading.

 

Expert of persuasion and influence? If that is something that you would like to be check this out and you will find how to persuade better.

 

I would like to thank you in advance for your comments and or questions about persuasion and mental real estate.

 

Now go implement!

 

Scott Sylvan Bell

 

Video credit: Persuasion of mental real estate – Persuasion expert Scott Sylvan Bell

 

 

How to sell more: A persuasive sales training lesson

How to sell: Working with salespeople every day on their persuasive selling skills leads to some powerful observations on how to sell more and what not to do on a sales call.

 

Many times salespeople use preset or canned presentations and it may include a presentation book or a book to do a quick overview for the potential client.

 

What if there were very specific things that were done in just about every case of sales failure? Some of these items can lead to a sales slump while some can lead to sales success.

 

Avoid sales failure with persuasive sales techniques
Persuasive selling presentations can be made better

 

If you use a preset presentation book as a persuasive selling technique it is important to know:

  • ·         The material in your overview or presentation book
  • ·         What each page means and how it can help
  • ·         What pages to use or to leave out

 

Notice in the list it does not include all of the words that need to be said.

 

When a salesperson hits a sales slump or is on the verge of sales failure a few things consistently happen or are a cause of the sales issues

 

  1. 1.      They shorten the presentation to get to the end in the hopes that they would be able to get to the agreement faster.
  2. 2.      They do not fully understand what the common issues or objections they their potential client base has and they do not answer the needs of the person that they are with.
  3. 3.      Lastly the salesperson looks at each call too much like a chess game where they always have to be maneuvering.

 

For people to learn how to sell more or better many times it is a case of getting back to the fundamentals or basics along with actually helping the person that you are with instead of trying to tell the future and having the perfectly worded presentation?

 

This is the point where salespeople stop having fun and forget to smile or use monotone voices so that they can show just how boring that they can be.

 

In other words remember to help out the person that you are with, remember to have some fun while you are out on the road or while people come and visit you. As a huge reminder remember, that you will give the same information over and over again many times in the same day and it is not the fault of the new potential client that they were not around and hour before to see the same question answered for someone else.

 

Increasing your sales needs a systematic step by step approach that is no nonsense.

 

Here are a few steps that you can take right now to help increase your sales, take out your sales presentation or information overview:

  • ·         Write down the purpose for each page and what question that is answered for the buyer, or objection that may be taken away
  • ·         Write down as many questions per page that you can ask the person or the people that you meet with
  • ·         Write down any objections that you may have on each page or segment of the process

 

Learn how to sell more and beat sales rejection
How to sell more and easy to follow sales lesson

 

If you do not know the answers to these questions this is a great starting point for you to get involved. It may not be that you do not have cool persuasive techniques or abilities it may very well be that you do not know your sales presentation.  

 

As always I would like to thank you in advance for your comments and or questions.

 

Now go implement!

 

Scott Sylvan Bell

 

Photo credit:Word Failed With Two Business Hand by arztsamui, Hand With Failure Sign by aopsan

How to sell more: Implement your new persuaisve selling skills and techniques

 

Increasing your sales through coaching is possible
Sales coaching for persuasive selling skills or techniques

How to sell more: One of the most unusual things happens when coaching sales people on their closing skills or even their persuasive selling skills and techniques. Now this may be when they are doing great at sales or even when they are in a sales slump.

 

Now this phenomenon does not make any bit of sense nor would you imagine that it happens, or maybe you would if you have ever worked with salespeople.

 

Salespeople do the right things and ask for help to increase their sales or even to learn how to sell more.

 

Now that makes perfect sense to ask for help when needed.

 

The sales people ask a ton of questions and walk away will tons of valuable sales tactics or strategies that they can implement taking them from sales failure to sales success within a short period of time.

 

Now here is where the tricky part comes in:

 

Salespeople will come and get help to increase their sales, they pay for the time, they take time off work, they miss out on home life and then they do absolutely nothing with what they have taken the time to learn.

 

The newly trained sales person does nothing with the new sales skills or strategies that they have learned, does not implement any of the new persuasive selling skills and or strategies that could be used to increase their sales almost instantly.

 

This salesperson goes home and then spends the same amount of time that it would take to make the sell or gain the new client and just gives up because they have gained the new knowledge or took part in some sort of sales class. The salesperson may figure that they have done enough because they went to a sales class or met with a sales trainer so the tough part for them is over.

 

Yes you are right this is utter nonsense for any salesperson to not implement what they have learned…

 

If you take the time to learn something new implement what you have learned fast.

 

To go one step further in the strangeness of salespeople and what they are willing to pay for and then do nothing with.

 

It seems even in some instances salespeople will come and get help because they want someone’s permission to succeed. You read that right, some salespeople just want to be told that they are doing ok. Its almost like they are bouncing ideas off a sales coach just to make sure that they are on target and then they turn out to be sales demons but not before they make sure that it is ok first.

 

Coaching for persuasive selling skills can teach you how to sell more
How to sell more using persuasive selling skills coaching

 

There are also times where instead of just trying something they want to “bounce” the idea off of someone. This “bouncing” of the idea could have been done from free at home but the salesperson just wanted to get permission once again.

 

For and sales person who is reading this and wants to increase their sales but is waiting for permission to try something new or to close more sales you know have permission to move ahead and sell more and as a side benefit make more money. You do not need the permission of a sales coach to try something new.

 

As for the salesperson who does not want to implement what they learn that is ok also it will just cost you plenty of money and it spends the same whether you do something with your new persuasive selling skills, techniques or abilities when you get home. The money gets spent the same no matter what.

 

As a salesperson it is your job to get as much out of sales training that you can.

 

Now from working with business owners this can go the same way, if you meet with a business coach to learn how to increase your sales or make your company better nothing will change without you first implementing strategies or tactics.

 

As always I would like to thank you in advance for your comments and or questions.

 

Now go implement!

 

Scott Sylvan Bell  

 

Photo credit:Education Training Career Plan by Grant Cochrane, American Business Woman Pointing Blank Clip Board by photostock

How to sell more: What it takes to write a persuasive sales article

How to sell more: There are so many things to learn from sales training, courses on closing, books, cd’s on sales and even DVD’s on sales. There are so many options for you take your information from. There is one constant throughout no matter what subject is being taught. This may even be the blog that you have read on someone’s website.

 

The common thread for all three items is the incredible amount of time that it takes to prepare and edit lessons or thoughts.

 

Yes you are right, not all writing on websites, information products or even live are the greatest thing ever but the incredible amount of work that it takes is mindboggling.

 

If you were to read a 500 word blog that’s about an hour for most people by the time that the pictures and Meta tags or Alt tags are included.

 

For a larger article for an average person with slower typing speeds it may take 2 hours for 1200 words.

 

Shoot some video for the web and it is about 20 minutes of prep or more for every minute that you watch.

 

Sit in a class and get some sort of sales training and it can be as much as 3- 5 hours of preparation for every hour taught for a medium level skills. For the difficult topics it can be as much as 10 – 20 hours of preparation for every hour to be taught.

 

All of these events are very time consuming for the people who create them.

 

Some may not care as much as others and just throw up some slop and hope that it gets some attention and not care about the outcome. For those who care and worry that the information is usable and create benefit to the lives of others it is an endeavor.

 

So you may not be into underwater basket weaving but whoever wrote the article that you stumbled upon took some time and effort.

 

So why this lesson on how much work it takes for someone to create information?

 

Sonya Lenzo from http://oldbooksmarket.com sent in an email and asked to explain what it takes for someone to create articles or information on a website.

 

To build information for you on persuasive selling skills, covert hypnosis, negotiating or even basic sales skills there are hundreds of books to thumb through, thousands of hours of cd’s and dvd’s to watch and countless hours of training to attend.

 

In all it’s a hope that you enjoy what is here on this websites or even other peoples websites.

 

I would like to thank you in advance for your comments and or questions.

 

Now go implement!

 

Scott Sylvan Bell

 

Photo credits:

How to sell more using easy persuasive questions

How to sell more: Many times the most basic steps in the sales process are missed and that is what caused the sale be lost. Yes it is as easy and simple as the basics. You were probably hoping that the issue would be difficult.

 

The sales rejection did not happen because the salesperson didn’t know the crazy close technique that was taught by the last sales trainer that showed up last month, it wasn’t because the salesperson didn’t have enough glossy beautiful presentation material… nope.

 

Most sales are lost because the basics sales fundamentals are not followed consistently.

 

Now one of the things that kids do very well is mimicking the sibling or friend that they want to annoy. If you use this next sales tip the wrong way you will get the same exact effect and you will still get told no. Used correctly you can get your potential client to open up to you and then answer questions so that you can know what to do to help them.

 

Persuasive selling skills building blocks
How to sell more by building your sales techniques

 

One of the basic sales techniques that you can use is to rephrase what the person is asking you in a way that shows that you are listening but also shows respect. Now this can also be used when rephrasing a question. A few examples would be:

  • ·         Just to make sure that we are on the same page here is what I understand that you are asking me is….?
  • ·         What you are looking for in this widget is to have it the special gadget…..?
  • ·         If I understand you correctly you have had these issues with your current situation….?
  • ·         You say that this feature of the widget is important to you because it will help you…..?

 

Yes you are correct this is not earth shattering news nor is it some new persuasive selling skill or technique from a world renown influence expert who charged millions of dollars to get. What this sales techniques or strategy is essentially is a good way to keep talking and moving forward while clarifying the whole way through that you and your potential client are on the same page.

 

There is a sales hazard just like with any sales technique and that is either using the questions too much or without not enough variation. If it seems like a sales tactic then there is extra resistance built into the call on the part of the potential buyer.

 

You will have to practice using this persuasive selling technique because when it is done wrong it will cost you.

 

It is better to make sure that you have designed or found something that will work for the person or the people that you are with before you roll your idea and or pricing out only to find out what you spent your time on was not what the person or the group was looking for.

 

 

Selling technique strategies for increasing sales
Fundamental sales skills and abiltties include basic questioing asking

 

Taking the time to learn how to communicate better through the sales process is what will make you a better salesperson before going and spending a ton of money on all sorts of scientifically proven ways from a sales guru. You must master all of the basics before you try the advanced stuff.

 

As always I would like to thank yo in advance for your comments and or questions.

 

Now go implement!

 

Scott Sylvan Bell

 

Photo credits: Toys 3D by Idea go, Arrange Bricks by renjith krishnan

How to sell more using persuasive sales language

 

How to sell more: Most issues that lead to sales failure are predictable. Most of these issues that salespeople face can be in one of two categories. The first category would be those things that are obvious:

  • ·         Rushing through the sales process
  • ·         Not asking enough questions
  • ·         Being impatient and worrying about the next sale

A few of the sales issues are ones that me be so subtle that they may not be caught:

  • ·         Using concrete language
  • ·         Being confident through the sales call
  • ·         Having the right vocal patterns for persuasive language

 

The last three are very similar and will normally group together and cause sales failure for a salesperson and they would not even know what the issue is.

Is it normal and common for salespeople to lose track of their confidence and use squishy sales language:

  • ·         If you do this
  • ·         If you think that you can
  • ·         This may be a possibility if we can

The proper language that would be associated with a sale would have a different feel

  • ·         When you do this
  • ·         This is possible when
  • ·         This is a great path when

Now this may seem like something that is so small that it should not matter how the words are phrased to people who may not be in sales but the repercussions from not making the proper statements in the sales cycle will lead to the loss of the sale.

This squishy sales language can build doubt slowly in the mind of the potential buyer so much so that when a salesperson gets to the end of their presentation they will normally hear “I wanna think about it” or “I think that I need to talk to other people”. Either one of these options for a salesperson really work out to be a covert “no” wrapped in other language.  

To take the lead on a sales call and use assumptive language is something that many top salespeople do but when a salesperson lacks confidence so do their words.

 

 Now this is also where the pendulum swings too far when a salesperson is in the middle of a sales slump and they take the time to use assumptive statements overboard where the potential buyer finds the conversation awkward enough that the questions alone build sales resistance.

This one sales tip is not a magic bullet when it comes to sales, in other words this alone will not make sales but will contribute to the ability for the potential buyer or client to say yes and move forward with your idea or proposal.

Sales slumps or even sales failure is all part of the sales cycle. Knowing what steps to take or not take may make the difference of you as a salesperson getting on with your life and making more sales again or facing moving onto another job or company just to fail all over again.

Using the assumptive sales language may be classified as persuasive selling skills or techniques and do require you as a salesperson to work with them so that they are comfortable and not used too often.

 

 Remember how often you are using the word “if” when sales are slow or in trouble and remember to change the word to “when”. This will help lead to better sales success over time even though it is a basic sales strategy.

 

As always I would like to thank you in advance for your comment and or questions.

Now go implement!

Scott Sylvan Bell

Photo credits:

How to sell more: Stop price matching and discounts

How to sell more: Sometimes there are things that salespeople do to help create sales failure or sales rejection. Sometimes these items that create sales problems are the fault of the companies that the salespeople work for.

 

Sometimes vendors will do things as incentives to help sell product or services. In some of those instances it may be a rebate or special rebates that are supposed to “help” the sales situation and in some instances do the opposite of what they were created for. You ask how would that be?

 

Salespeople can get caught up with relying on rebates or other incentives that get them to help close the sale. Instead of being able to use the skills that they are supposed to use the reliance on free money or extended warranties.

 

This also puts buyers in a position of control when it comes to pricing on short term products. In essence they are price conditioned to get some sort of kickback when purchasing a product or service. This mentally gives them some sort of belief that whatever they are buying gets special incentives and in the end causes them to start looking for vendors or companies who can give them their next “fix” of a discount or freebie to move forward.

 

If you are in short term sales it is important to build some sort of relationship to help hold clients but that does not always guarantee that they will not shop you for a better price. All things aside you are not the person who really helps them so they do not care what happens to you. Your ability to be walked away from is one major reason to always be looking for new clients even if you have landed the dream whale client with all the products you can sell.

 

On the other end of the spectrum is the long term sale or the product that has a longer life cycle. Many sales people can track their sales when compared against times where extra incentives are offered. Instead of looking at the incentives as an influential way to help get the one client who just needs one extra push the new incentives become a crutch and cause problems when they have ended. 

 

This sales failure is common where rebates are offered every year and the salespeople know it. One step further down the path is the salesperson who may be scared of sales rejection and may tell their potential clients to hold off and not buy until the product goes on sale and “really feels for their position”. There is a huge difference between being empathetic and being a sales stooge who can’t sell.

 

Learning to use persuasive selling skills and abilities do help salespeople over time to increase their sales and overcome the common sales objections. To add as many sales tools to your knowledge may help you navigate through the common rejections that salespeople hear.

 

Just remember that rebates and extra incentives are meant to stimulate the buyers who may have just needed a little bit more to get them to move forward.

 

The next common issue with salespeople either going into sales failure is when they can use the action of price matching. It is easy for buyers to forget that all things aside not everything is the same product or service. Each company has unique abilities to deliver or produce services or products. There is always something that can differentiate one company from another. Sometimes fro some groups and services its all about the price and nothing else matters, in that instance if your services or products are better make sure to take some of your abilities out and really price match what the other company is offering.

 

Understanding the law of price equalization may help you be able to explain to this client how to deal with their pricing situation.

 

At the end of the day when it comes down to getting a signed contract your preparation is what will make the difference between and “Yes” and a “No” or even the dreaded “I wanna think about it”. Your ability to overcome sales failure though objection handling or persuasive presentation skills or techniques is a must.

 

Price matching should be used as a last resort and not to make up for bad sales skills or techniques or as a way to gain market share, in the end it creates lazy sales people who do not bring in enough revenue for a company to survive or causes sales on “price” instead of sales on skills. Sales success happens when you can overcome the common price objections.

 

As always I would like to thank you in advance for your comments or questions.

 

Scott Sylvan Bell

 

Now go implement!

 

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