Persuasive power of video and edge rank

 

Persuading others or using the influence process using video is not a new process even if you are on Facebook. If you watch anything on the television or internet that is in video format you are wacthing video marketing at work. Some examples of video marketing are: 

  • ·         A cartoon
  • ·         Infomercial
  • ·         Sitcom
  • ·         The nightly news
  • ·         A commercial on television or the internet
  • ·         A YouTube video

 [youtube]http://www.youtube.com/watch?v=AP4bddEuhgU[/youtube]

If you have any of this information on your Facebook page and you get interation you may be increasing your edgerank.

As you are watching influence through the use of video, you are watching video marketing in process. The brain processes video easily and it is an easy format to produce with technological advances. 20 years ago it took tons of money to get a video made now with a computer and freeware you can produce a compelling video for less than $100.

 

Social media strategists are the experts that help guide you through the process of determining what information is relevant vs the information that is just busy work, out of play or irrelevant. Deb Cole is a front line disseminator of information that will introduce you to a new social media term that will be a guideline to follow when it comes to reaching better ranking and or getting people to your website and or social pages.

 

The next generation of rating on the Facebook will be Edgerank or how much interaction that your page through interaction  on Twitter, Pinterest, YouTube channel or any other site where social interaction is made that can be connected to your Facebook page. So think about what your strategy will be if you have a business page or even personal page to get people to interact with you.

So why is video a compelling way to communicate with your reader or your viewer, tribe or an interested party. The reason is that it takes less effort to watch a video than it does to read it. A video can be watched or listened to and if it is compelling or funny it is easier to make it go viral than having to read information. If someone is on your page they may leave a comment or they may even share the video or picture capturing more interaction on your behalf.

 

Edgerank will be the term that gets used more in the coming months because it will be the indicator of how viable your information is on Facebook. Remember you will want people who land on your page or site to interact with you. That interaction can come from a few types of actions:

  • ·         Questions about the day, events or the content on your page / site
  • ·         Comments that could be considered inflammatory
  • ·         Contests
  • ·         A new idea that is revolutionary
  • ·         A review of a new product or idea
  • ·         A review of another video / website

 

Compelling information is what keeps people captivated and that captivation is what makes the information that is given social. Social media requires interaction and the more relevant and compelling the information is the more interaction that you will get. The more quality interaction that you get the better your Edge rank will be and with that ranking the higher that your site or page moves up in ranking.

 

The ultimate goal is to rank pages built on trust not just really good S.E.O. The ranking comes from the relevant interaction by likes, shares and general times people interact with you.

 

To the good questions so what does all of this have to do with persuading others? Everything because if you want the viable traffic to come to your site, to your page or to have Facebook belief in trusting you then the Edge rank will be ever so relevant. Remember your job is to get people to interact with you as much as possible just like you would with your friends. No interaction and Facebook says “you don’t have friends” or “the information is not relevant”.  Quality becomes far more important than quality does when it comes to persuasion and when it comes to the ranking.

 

As always I would like to thank you in advance for your comments and or questions.

 

Contacting Deb Cole is easy:

Http://www.coachdeb.tv

@coachdeb on twitter

 

Now go implement!

 

Scott Sylvan Bell

Connect on twitter:

@scottsbell

Persuasion kryptonite and the power of silence

Persuasive power of silence or the kryptonite for salespeople: If there were a kryptonite for those who need to persuaded daily on a one to one basis that would be silence. There is a saying that “silence is golden” and nowhere else is that truer than in the persuasion process. Most salespeople who have to deal with silence get weak results just from no words coming from a client or perspective client because they do not know how to deal with it.

 

[embedplusvideo height=”388″ width=”640″ standard=”http://www.youtube.com/v/z47BopTEgJk?fs=1” vars=”ytid=z47BopTEgJk&width=640&height=388&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep7980″ /]

 

The fear alone from the silence costs persuaders and companies plenty of money every day of the year.

 

Now you may think that silence on the part of a buyer or purchaser is a bad think but you may want to rethink that situation for a few moments. Buyers sometimes need silence to make their decision and your constant talking is stopping them from thinking, even worse it may show a lack of confidence in your product or service. The stall in thinking causes the buyer to now think about a few things and if you could step inside their mind you would probably hear:

 

“why is that guy or girl talking still I just need a second to work out the finances in my head”  and then “you know who talks too much, my cousin Jimmy and you know who will give me grief for getting this super charged widget Jimmy’s dad Steve now I don’t want to deal with Steve so how do I get out of buying this widget I will say I wanna think about it”.

 

Silence in the persuasive process one on one can be your best friend if you know how to set up the situation correctly. Maybe you learned covert hypnosis and or the ability to lead to the decision through the use of presuppositions and found how productive you could be from being silent.

 

Silence as a negotiation strategy

Do you really want to see how good a persuader is? You will know by how they deal with their own silence or the silence of the person or the people they need to get to make a change, write a check or to get an answer. You can literally use silence to negotiate on your behalf. The next time that you go to buy something after the number of the product or the service is rolled out just be quite for about 20 – 30 seconds and the seller or rookie persuader will find their kryptonite and will start dropping their price or start giving things away as a way to squash the silence.

 

Most sales people don’t realize how the silence can be their friend and how much pressure it puts on their buyer, people being persuaded or even a group. In general people don’t know how to deal with a quiet pause for as little as 15 seconds.

 

Persuasion home work:  

So you want to get people to your way of thinking? As a simple strategy the next time that you are asked a question just pause for a second or two and see what the reaction is by the person who is asking the question. You may see them get frustrated, annoyed, complaint or even surprised that you didn’t automatically react to the question or the request. Over time you will be able to wait longer between answering questions or even be able to become silent longer after asking a question.

 

A word of caution, you will want to use silence in low value conversations that do not matter not for items or conversations that matter. When someone asks you where you want to go to lunch would be a low value conversation. Now on the other hand if a significant other asks if you love them and you have told them yes before pausing to answer will cause some interesting issues.

 

Be patient with others in the persuasion process to learn more and how to become more effective, for most people instant knowledge does not ever happen.

 

Learning how to influence others to get results takes good reliable knowledge:

 

Now go implement!

 

Scott Sylvan Bell

 

 

 

Persuasion kryptonite and the power of silence: Video Credit persuasion expert Scott Sylvan Bell

Persuasion and the first rule of vocal rapport

Persuasion and the first rule of rapport: Every effective persuader looks for any advantage that they can get their hands on that will work. The broken or bad strategies and tactics of old are known by buyers and they even will tell them to you as they are being rolled out.

 

Rapport and mirroring are misunderstood elements of NLP that cause many problems from persuaders because they are done wrong. Mirroring men or women is effective when done the right way. Building rapport can be effective but when the other person has issues with you rapport can only go so far.

 

[youtube]http://www.youtube.com/watch?v=wNyoTNOaBLk[/youtube]

 

The first rule of rapport

The first rule of rapport is really two items and that is a mirroring action of the other person and then the use of voice. Similarities in not just a mirroring action but also the voice will help you gain rapport with the person that you are meeting with and in the end may help your persuasive abilities.

 

On the phone the first rule of rapport does help and that is to talk at about the same volume and or speed as the person that you are on the phone with since that is really the only way that you can mirror them. Just remember that your actions for nonverbal and vocal mirroring should be similar but not exactly the same.

 

You may be wondering if people will think you are a fraud but the reality is that most people are so caught up in their own world they will not even pay attention.

 

Rapport gone wrong

Now you may do everything that you can to mirror the man or the woman that you want to persuade but if you do something wrong such as talking too fast or too loud you may have that person walk away.

 

New salespeople have this issue when they get too excited about the product or service that they sell and this creates a mismatch. Over excitement about selling a product and uneasiness of the buyer will cause a “no” or an “I wanna think about it”.

 

The same problems with rapport may happen if the hopeful persuader talks too low or too slow compared to the person who that are hoping to influence.

 

Persuasion, rapport and similarities

Nonverbally you know when a man or woman is in rapport with you through pacing and leading. When you are leading the person will do similar actions that you do like folding your arms or shaking heads in a similar action, when you are pacing they are the one who sets the tone for you. You can do the same with you voice if you slowly start building the speed or slowing how fast you are talking or even with the volume.

 

You have the most amount of persuasive power as the leader instead of the pacer so it’s important to remember that you should keep “time” on your pacing and leading so that you spend more time in “charge”.

 

Remember that the persuasion doesn’t always happen instantly and in most instances it takes time and patience.

 

Learning how to influence others is a great skill to learn not just for business but also for personal life.

 

As always I would like to thank you in advance for your comments and or questions about persuasion and the first rule of rapport.

 

 

 

Now go implement!

 

 

 

 

Scott Sylvan Bell

 

 

 

 

 

 

 

 

 

Persuasion expert Scott Sylvan Bell explains persuasion and the first rule of rapport: Video credit

Persuasive negotiation strategy

Persuasive negotiation and discounting: If you are in sales there are plenty of opportunities to learn from the people that you buy from and every transaction that you make. Many times the people you work with ask for a discount or a concession and then there are times that some buyers do not ask for either. So what is your negotiation strategy when the potential client asks for a discount off of your price?

 

That’s right have you thought up front about what your persuasive negotiation strategy is?

 

Now most of the time sales people or even those who persuade like an expert have the buyer ask for a discount or a concession on the price.

 

A standard discount for some is to use a set percentage but that may be a mistake. The reason using a standard discount may be a problem is because it seems too thought out and it also looks like it’s a standard. Because the discount seems standard can trigger some issues in the mind of a buyer and that creates issues for you.

 

If you telegraph what you do or what your “play” is the buyer knows what you are up to and then because of that they know how to play you or take your ability to negotiate out.

 

[youtube]http://www.youtube.com/watch?v=XMX7o1OFPq0[/youtube]

 

Now if you are in sales the chances are good you are paid on commissions and your job is to persuade effectively so that you make the most out of each transaction and bring the most back to your company.

 

Persuasive negotiating like and an expert

The problem and challenge of using a set flat percentage like 5% is that for one it may seem like it’s too large of a number to take off of a product and or service. If there is an exact 5% there is a chance for another flat 5% and that is where your problem is.  

 

When you use a number or percentage that is less you have a chance of not having the buyer think that there is another flat rate discount or negotiation round to go through. Now that most volleys or going back and forth for an item usually go through 3 rounds, sometimes more and then sometimes less.

 

So once again what is your strategy for working around the flat percentage rate along with not giving up too much money for your product, service and or company the company that you work for? Or in another way what type of discounts will you work out in advance so that you know what you are up against.

 

Now if 5% is too much of a discount and it doesn’t seem like your prices are tight just how much can you discount and still seem like it is enough for the buyer to move forward?

 

The answer is anything less than 5% but with a fraction added to the number.

 

So you may choose something like 4.37% because it sounds and is more exact.

 

Now you also have a few more things going for you when you must work out some details with the buyer. If you have an exact number like 4.37% to work with then if you need to go through a next round of negotiation to get the buyer to move forward you can choose a next percentage like 3.12%. If you have the need to go through a third go round of negotiation then the next number or multiplier that you would  be able to use like .89% .

 

Persuasive power of getting agreements

No matter what type of product or service that you sell or provide if you are going through negotiations its best to secure that you are going to get a decision for doing so. Now this may sound like it’s a basic item that should not need to be covered but it is. You must always secure a decision that you will get a “yes” or “no” so that the buyer doesn’t give you the “I wanna think about it” funny business or use an excuse of having to talk to someone.

 

In order to make sure that you get the commitment up front you have to explain the terms of you negotiating the price and or concessions. Having a person answer with “I will get back to you” should have been discussed before and should not be an acceptable answer.

 

Persuasive negotiating and dangers  

Now any time that you work out a persuasive negotiation strategy in advance there are a few dangers:

  • ·         The persuasive negotiation doesn’t feel real so it doesn’t work
  • ·         The persuasive negotiation is too complicated so it doesn’t work

 

When you work with others in a business setting if you seem too polished you will build automatic resistance against you and your message. The setting mist be comfortable in order to make this process work.

 

Now when the sales process or negotiations are too complicated it’s difficult to be flexible and  make the necessary considerations that you could do if things were a bit easier.

 

In order for your persuasive negotiations to be effective you will have to work the numbers out a few times. Beside having a routine number for discounts you may want to have items that you can throw in as part of what you do instead of discounting possibly upgrades but once again get your commitments up front while you still have some power.

 

Learning how to persuade others takes time and planning but you also need the right tool to learn the principals of influence.

 

As always I would like to thank you in advance for your comments and or questions about persuasive negotiating.

 

 

 

Now go implement!

 

 

 

 

Scott Sylvan Bell

 

 

 

 

 

 

Persuasion expert Scott Sylvan Bell explains how to use persuasive negotiations: Video credit

Persuasive sales techniques of other salespeople

 

Persuasive sales techniques of others: So much money is spent on sales training and while some the techniques and strategies work there are salespeople who do not bother to implement what they have learned. On the other hand there are some fantastic sales lessons out there that you can benefit from.

 

Persuasive sales techniques that don’t work

Now there are times when you walk away from a salesperson whether you are in the business or not and just shake your head wondering if they ever make any money from what they do. These are the type of salespeople who think that it’s all about scripts and the “next level” sales idea that really doesn’t work. Their sales process isn’t really cool or really easy and there at tons of sales mistakes along with lack of building rapport. It may even be that the salesperson doesn’t know how to make their buyer a hero.

 

In order for you to tune up your persuasive sales techniques and abilities you will want to watch what other sales people do wrong through their sales process and then not do whatever they did wrong. If you are in sales or have people in sales you will want to be able to convey the message of what not to do in sales so take great notes.

 [youtube]http://www.youtube.com/watch?v=K3VdoTgmlMw[/youtube]

Persuasive sales techniques that work

In order to get better at influencing others there are many things that you can do:

  • ·         Takes sales courses
  • ·         Pay for personal coaching by a persuasion expert
  • ·         Spend time out in the field selling
  • ·         Read books on persuasion or influence

 

Courses on sales can only go so far for you if your job is to influence people. Many times great theory it taught but the implementation of sales strategies is not.

 

You can even find a persuasion expert and pay them a good size chunk of money to help you find enlightenment in your industry. Normally this strategy pays off

 

There is something to be said from learning how to persuade others out in the field. There is a learning curve associated with working hand in hand alongside of your clients.

 

You can even buy all of the greatest books on sales training, overcoming objections, NLP, relationship building but you once again will have a long term learning curve.

 

One of the best things that you can do to learn persuasive selling skills and techniques is to watch other sales people. If they use a question in the sales process that you can use, then write it down and figure out a way to use it in your own sales process. If they ask a question that engages you write it down and find a way to implement it.

 

Sales training doesn’t have to come from a class or a course it can come from meeting and talking to other sales people in everyday interactions where you are involved or even interactions that you overhear.

 

There are plenty of places to learn new sales skills, techniques and or abilities and they will not always come from your industry.

 

Influence is a science and it takes some time to learn one of the best place to do so is right here:

 

As always I would like to thank you in advance for your comments and or questions on the persuasive sales techniques of others.

 

 

Now go implement!

 

 

Scott Sylvan Bell

 

 

 

 

 

 

 

 

 

 

 

Persuasion expert Scott Sylvan Bell shares the video of Persuasive sales techniques of other people.

Persuasive presentation skills increased

 

Persuasive presentation skills increased: learning how to present to your potential clients can help you increase your sales.

 

Many times sales people lose their enthusiasm over time or they have no presentation skills. Some sales people focus more on their products but forget that they need to have the ability to keep their client or their potential client engaged.

 [youtube]http://www.youtube.com/watch?v=EIOSfOBd7_g[/youtube]

How to make your presentation more persuasive

First on the list to increase your sales is to video tape the presentation as you have it now. You will want to be brutally honest with yourself and watch the video with someone outside of your industry or even a kid. If the presentation doesn’t make sense to others it will not make sense to your potential client or even an existing client.

 

You will need to make sure that there is enough enthusiasm in what you say and do. Now there is a danger when making your presentation more persuasive and reading to have some enthusiasm is to go overboard. Just add a little energy but not too much or you will be seen like a goof ball.

 

There are times where you will have to be humble and take criticism from someone that you trust. The trick for you is to take this critique and not justify your mistakes. Take the lumps and make the changes. Most salespeople ask for help and then do not take the advice to make the necessary changes to increase the sales or to make the presentation more persuasive.

 

Make the changes to make the presentation more persuasive

There are a few things that you can do to help your persuasive abilities and or techniques

  • ·         Make sure you have enough time to present – yes this is easy but salespeople forget this
  • ·         Make sure there is enough energy in the presentation but not too much
  • ·         Make sure that the person or people watching don’t have to make themselves look dumb that comes from using and concepts that they understand
  • ·         If the potential client will not understand concepts or words explain them before the presentation
  • ·         As more questions to gain clarification
  • ·         Have fun and remember if its boring the answer will be no

 

Persuasive presentations are well thought out and well-rehearsed over and over again. You must be comfortable with what you say and do along with being comfortable in many given expected or unexpected situations.

 

Persuasive presentation ideas

Make sure that you make the client the hero and not try to upstage the product and or service. If you think that everything is all about you, other sales people will walk away with your sales because it just seems to your client or potential client that you think you are a Rockstar in your own mind. Make the process about them and their problem and focus on how you can fix those two things. Be a Rockstar at the office when you make the sale.

 

Learning how to influence other requires that you to understand and know the basics of the science.

 

As always I would like to thank you in advance for your comments and or questions about how to make your presentations more persuasive.

 

 

Now go implement!

 

 

 

Scott Sylvan Bell

 

 

 

 

 

 

 

 

 

Persuasion expert Scott Sylvan Bell shares the persuasion presentation skills video – Video credit

Persuasion of opinions:

Persuasion of opinions: Persuading others often stops when the person trying to persuade others has a belief about the person, group or situation before the process even begins.

 

How many times have salespeople lost the persuasion of opinions before they even started within their own mind?

 

How many times have you lost to the persuasion of opinions on a service or project before you have started and you don’t even have to be in sales?

 

Persuade yourself before persuading others: One of the first lessons for sales people is to not judge the person or the situation by the looks of the area or the person. You must first have the belief in yourself and in your abilities before you begin or you will have a tough time getting others to your idea or way of thinking.

 

There are many misconceived notions about how people are when they do or do not have money. Many times salespeople will look at a person and guess what they have in their pocket.

 

Some think that a person has money because of their material possessions:

  • ·         A house
  • ·         A car or multiple cars
  • ·         The clothing that a person wears
  • ·         The type of job or business that the person works for

 

Today here are two videos your job is to make a judgment about what will happen with the people who are interacting in the video clips?

 

[youtube]http://www.youtube.com/watch?v=8Zj6rLEx4P0[/youtube]

 

[youtube]http://www.youtube.com/watch?v=dYPTS_39I8g[/youtube]

 

[youtube]http://www.youtube.com/watch?v=ZsNlcr4frs4[/youtube]

 

So how does this help you to persuade others or learn how to use some influence when it comes to dealing with other people.   

 

Now both of these clips are people singing. You are to judge the contestant before they start to sing. How well do you think that they will do just based upon the reactions of the judges. Now you can stop  

 

The second thing you are to do is to figure out what you would do if you were on the stage. What would you have done differently to persuade the judges before you started if it were your presentation.

 

 

 

Now that you have watched the videos what did you think of the performers? If you had seen the videos before what were your first thoughts.

 

Most people who make the snap judgments about a situation miss out. Now this may happen if you need to persuade or influence others or even if you have a job that isn’t in sales.

 

How many times do you think that you have missed out on something cool or fantastic because of what you thought the situation was going to be?

 

Now the crowd reacted in a certain way and there was a few seconds while the singer or singers Chris Rene, Charlotte & Jonathan started there was the hope in the minds of the crowd and then the singers opened up and their voices took over.

 

Now when watching the X factor, Britain’s got talent  or American Idol you have the opportunity to guess about participants before they start. Now sometimes you are surprised and sometimes you just may be right about the talents of the singers. It’s when you are wrong that hurts more than when you are right.  

 

Persuasive sales skills, techniques and abilities require that you understand your own thoughts first.

 

Want to learn how to persuade others better? Here is a great place to start!

 

As always I would like to thank you in advance for your comments or questions about persuasion of opinions.

 

Now go implement!

 

Scott Sylvan Bell

 

 

 

 

 

 

Persuasion Expert Scott Sylvan Bell – video credit – Persuasion of opinions

How to sell more make your client a hero

How to sell more make your client a hero: If you work for a business you are a salesperson you may have heard the term “make your client the hero”. This expression doesn’t help you if you don’t know how to help the situation.

 

Making your client the hero may be as easy as making the process or the buying situation easy for them.

 

One of the challenges for buyers of any product is that they do not want to look dumb or they do not want to do anything in the eyes of their peers that would cause them to look like they made a bad decision.

 [youtube]http://www.youtube.com/watch?v=Bf0kSboSYqw&feature=youtu.be[/youtube]

Salespeople can make their client the hero

If you are in sales one of the best ways to make your buyers look smart and ultimately look like a hero buy making your explanations easy to understand.

 

Now this idea of making your products or services easy to understand may cause you to believe that you are already doing this but chances are you are not making your explanations easy for a buyer to understand especially if you are in a technical industry.

 

The best explanations are the ones that are short and do not have a ton of technical terms. It is a good idea to remember that most people in the United States have less than a 8th grade reading and comprehension level and if you trigger the thought that makes them look dumb they may shut down and you would not even know why.

 

If you are explaining something and you lost the man or the woman they are not listening to what you are saying they are just hoping you will stop soon so that they can tell you “I wanna think about it” or “no”.  

 

Ways to make your client the hero

You can make your client the hero by practicing the ways that you explain terms or ideas for you product or service to a few people who are not in your industry, if they have questions or concerns you will need to refine the script.

 

If you have some sort of brochure you would want to do the same thing, showing people from outside your industry what you have will answer so many questions of why someone chooses you over another person or not.

 

A huge thing to remember is that you are in your industry and have heard the terms and ideas probably a million times. The person who is new may have some “silly” or “dumb” questions that you get all day long. Part of your job is to answer those “silly” or “dumb” questions like it was the first time that you heard them. If you act put off by having to answer the same question over and over again you will have to leave civilization as you know it. Even if you go to work in a drive up window you would have to ask the same question over and over again and that would be “you want to upsize your meal for a quarter more”? Ok so you want to be a Rockstar? You would have to sing the same songs over and over again.

 

Remember make everything that you do with your clients and potential clients as easy as possible and they will repay you when they don’t have to look dumb by buying your product and or services.

 

One last thought if you think this idea is too simple. Chances are your competition doesn’t even take a look at this idea look at their product or literature in the same way. Just know if it’s complicated and not easy to understand you are miles ahead. Make your process really easy and you will be good to go by making your “client the hero” and they can make a good decision.  

 

So you want to persuade and influence people better? You will need a understanding of how people think and you can get it here:

 

As always I would like to thank you in advance for your comments and or questions about making your client the hero!

 

Scott Sylvan Bell

 

Now go implement!

 

Video credit for– How to sell more make your client a hero – Persuasion expert Scott Sylvan Bell

Persuasive power of really cool really easy

Persuasive power of really cool really easy: When salespeople deal with clients or potential clients it helps to keep in mind being on the other side of the table.

 

When was the last time that you wanted a difficult process or have to work through a hassle. Now this all sounds simple and may not sound like a persuasive sales tip or some earth shattering advice but it may just be for some people.

 [youtube]http://www.youtube.com/watch?v=OUMIoFqU-2U[/youtube]

 

Now one of the best things that you can do is to record your sales process in video and do two things:

  • ·         Listen to your presentation and take notes as to what you think went well and what needs help
  • ·         Watch your presentation and look for items that may be out of order without the sound on.

 

Yes it may take some time to first listen to your presentation and then watch it without sound but what you will see and hear may change your mind about the way that you work on influencing others.   

 

There is a saying that “persuasion happens in the silence” and that is only true when you set of the silence correctly.

 

The idea of really cool really easy

To explain the idea of really cool really easy you first will have to take a look at a half truth when it comes to sales training. You may have heard the saying “whoever has the highest energy in a meeting wins” but it isn’t over the top energy

 

When you put enough excitement in your presentation that is not over the top you have an easier chance of the people listening to you.. This persuasive power doesn’t happen with a canned script it happens with you being real and your realness does shine through but that is only the first part of the equation.

 

The second part of the equation is really easy. Making the sales process throughout from start to finish really cool really easy takes away some of the resistance. The key here is that not all of the resistance is taken away but some of it may just as well be enough to give you a better chance vs someone who is a competitor. When you can make your process seem like time has stopped and not what the potential clients are expecting it throws the buyer off guard enough for them to relax.

 

Before anyone buys anything they have a preconceived belief about how the experience is going to be. The potential client comes to the table believing one thing and every other wanna be persuader lets the potential client to live up to that expectation.

 

Just think for a second about how you would want your experience to be and make it like that for your buyer.

 

Really cool really easy is something that most salespeople forget because they are all caught up in trying to be perfect but that doesn’t allow the salesperson to be real and then the comfort goes away.

 

What if you are a persuader who isn’t in sales

You still have to opportunity to help the people that you meet and make the process for them really cool and really easy. You will see that people will react better and will be more willing to do what you ask instead of the resistance block being there in place.

 

Learn how to persuade others better and more effectively

 

As always I would like to thank you in advance for your comments and or questions about persuasion and making your process really cool and really easy.

 

Scott Sylvan Bell

 

Now go implement!

 

Video credit for Persuasive power of really cool really easy – Persuasion expert Scott Sylvan Bell

Persuasive power of responding to objections

[youtube]http://www.youtube.com/watch?v=RfyjdckODlE[/youtube]

Persuasive power of responding to objections: Sales scripting does the favor to salespeople of teaching how to script what should be said but that isn’t enough and sometimes not even the right thing.

 

Sales scripts miss personality but even more than that they can’t teach how to respond to the buyer correctly. Many times personality is missed and because the salesperson doesn’t know the next step the salesperson reacts to rejection.

 

The persuasive power of responding allows the salesperson to stay in the game and keep asking the questions that will lead to the sale.

 

Yes this is not the most earth shattering University backed piece of knowledge but this little sales tip is something that is missed by most sales training.

 

The pass the salt rule:

If you were in a sales process and the buyer said “I wanna think about it” and you were to react you may just fire back “So what is it that you are going to know tomorrow that you don’t already know today” and it causes the buyer to react to you. This short cycle leads to the buyer either not buying or asking you to leave.

 

The persuasive power of using the Pass the salt rule.

 

The next time that you get an objection when you “respond” to the buyer in the same tone that you would ask the person sitting next to you to “pass the salt”.

 

Accelerated reaction

If you are in sales or have to deal with people when you react the wrong way with people they react to you and then you react to them and this cycle can go on and on until there is resolution or the cops are called out… sometimes.

 

Now back to the issue with sales scripts. In some instances words are magical but in most instances it is your personality plus the rapport that you have built is far more effective than having the perfect words because it is comfortable and when you are comfortable it is easier for you to be confident.

 

So the persuasion string works out like to something this:

 

Conversation + rapport + comfort + confidence + respond = sales (it doesn’t have to be in that order)

 

Sales training errors that lead to sales failure 

Most people who take sales courses take the information and try to use what they hear word for word. Once again it isn’t about the words. Now on the other side of the coin sales trainers don’t always explain what they would really say they give the information as the short version. This would mean that what is really said isn’t given to the salespeople. The reason for this is either the trainer doesn’t know that he or she is not really helping or they know that this explanation creates confusion and extra coaching.  

 

In all its important to understand how you as a persuader interact with the people you are hoping to persuade to your way of thinking. It’s not always about the words the better way would to be that its more about the experience the person has and how comfortable they are with you.

 

To learn how to persuade others in a way that creates more abilities for you check out the Science of influence:

 

As always I would like to thank you in advance for your comments and or questions about the persuasive power of responding.

 

Now go implement!

 

Scott Sylvan Bell

 

Video credit for Persuasive power of responding – Persuasion expert Scott Sylvan Bell