persuasive power of rituals


Persuasive power of rituals: Being able to persuade people to make a buying decision and purchase your product means that your product must be something that the buyer will be happy with owning.


Many times you purchase something because where you shop or decide to shop has become a custom or ritual to you.


Did you do what you wanted to do or did your brain just go on autopilot?


If your brain was on autopilot was it really what you wanted or were you persuaded by a prior ritual?


When you want to learn how to sell more first you must take a look at what you do as rituals to reverse engineer your experience and why you buy when you buy it.


So to really learn how to sell you will want to take some notes and write down the most common places why you shop at the location that you end up at.


Is it the people, maybe the girls who work there are cute, maybe they know your name or maybe when you go into the location people are friendly to you.


If you own a business you will want to do something similar so that you can blueprint mental real estate.


If your mental real estate is being occupied by the salesperson, store or other buyers you will then go back to that location and purchase products and or services again.


Do you vacation in the same spot or location every time?


Is there a beach that you go to specifically watch the sun set?


Is there a restaurant that you like to go to on a Friday night where you constantly order the same thing?


Is there a place where you like to go and buy clothes every time?


Is there a coffee shop that you frequent daily even though there are ones closer?


Congratulations you have a ritual and if it can be duplicated you have a client that has a ritual. Someone has persuaded you and you have probably never even thought about it.


Once someone figures you out, they then have you as a client until either they screw up or you decide that you would like to take part in a new ritual.


Now as simplistic as this sounds most people that have businesses do not take the time to plan out how to make something like the persuasion of a ritual work for them.


Persuasive power of rituals that can work for you

So how do you use persuasion of rituals in a business plan? Mental real estate is one thing and so is the Christmas gift effect but how do you as a business owner decide what will keep people coming back to your store or office?


In a three column sheet write down why you think that people do business with you in one column and in the other column write down what your competition offers. If they offer something that you do make a note of it. Also make a note of what you wish that you had or ways that you can change or alter your business either through mental real estate or using the Christmas gift effect.


Even if what you come up with sounds silly don’t discount it you may be able to turn it into something that works well for you.


What’s fortunate for you is that most people would look at an article like this and say “yeah I have already done that in my head”. The key is to write it down and get it into your own mental real estate and then make up a business plan or marketing plan around it.


Plan out how you intend to persuade those who do business with you and it will pay off.


Persuasive power of rituals implemented

The key to all of this persuasion work is to take notes of wherever you go and if the company offers something that you think is cool you make a note of it and see if there is some way to implement what they have done so that your clients and or customers can get something similar but you are then to couple it with something that gives you the ability to hold even more mental real estate.


So you have a challenge and that is right now get your list going, In most cases people do not implement fast enough and then they forget about what they were going to do. Go back and watch the video on the Christmas gift effect and figure out how you can do the same or similar thing with your clients.

 Learn the power of persuasion and how to effectively influence others in order to sell more or even get better deals or dates here:

As always I would like to thank you in advance for your comments and or questions about the persuasion of rituals.


Now go implement


Scott Sylvan Bell


Video credits: Persuasion of rituals – Persuasion expert Scott Sylvan Bell  

Persuasive selling skill of proper names


Persuasive selling skills: Now there are things that you can do on a daily basis that can increase your persuasive selling skills, techniques and strategies.


Some of your abilities to persuade others can be as simple as changing the way that you address people.


What do you call your boss, coworkers, design team or consultants in front of your clients can put extra weight on what they do and the type of response that your clients or potential clients get from you.


Here in the United States we have not really used proper names for a while. In most instances you would introduce your boss to another person as Bob Smith which isn’t bad but with a few small changes like calling him Mr. Smith the reaction from the people being introduced may change a little to your favor or maybe even a bunch.


Now when this is done it’s not uncommon to see the person being introduced to the Mr. react and change their stance. It gives the Mr. a little more authority and power but also makes the potential client try and guess why you are using a proper name. This does help you do a little better and hold a small parking spot of mental real estate.


And you are probably wondering why…


Go back to you school age. You probably had a Principal, teacher or Neighbor you had to address with the proper name. By doing so they received almost automatic respect. You would be playing off the prewired actions of a person’s youth as a way to gain compliance. Some may say this is some sort of covert hypnosis.


Yes you are right its sneaky but it works and it not unethical.


Ok so you don’t have a boss and you need to get some information from a third party. You would then fire up your persuasive selling skills and or abilities by naming the person that you have to deal with a Mr. or Mrs. Possible even comparing the third party person to a Doctor. Whatever you can do to give your third party person a little more authority.


Persuasive selling skill for negotiating

So you need to use a new persuasive skill or technique to work for you in a negotiation setting…


Of course if you are good at sales you know your limit before you give away the farm to the one client who wants everything but does not want to pay for your product or services. You would then go to this third party reference and put all of the weight on this decision.


Yes you may have all of the most up to date persuasive selling strategies and abilities but sometimes you need to slow down the sales process to your favor. 


You would address the person that you call as a Mr. or Mrs. Your job is to also note the body language and how it changes in the people that you are working with. If you are working over the phone put the person on speaker phone or if you have the ability to grab the person and bring them in the room with you do that also.


In most instances the people that you are working with will start addressing the person of authority by Mr. or Mrs. Also giving them instant authority.


Ok so you say that it’s not that big of a deal..


It may not be but what if it could help you close one more sale a month.


So you say that it sounds like what would happen on a car lot…


Similar but better especially if you go and get the Mr. or Mrs. and drag them in without the potential client asking for that to happen.


Want to give this process even more subtle power. Have the potential clients sitting when the Mr. or Mrs. with the authority and or power comes in and then they have to be cordial and stand. 


Most persuasive actions are simple enough but some will not give the idea credibility because it sounds too easy or simple.


Persuasive selling skills mistake to not make

The one thing that you can’t do is slip up and call your boss, designer or member of your team by their first name in front of your potential client or it breaks the rhythm and ability for this process to work. 


Learn how to gain the knowledge and power to persuade other effectively and with power.


As always I would like to thank you in advance for your comments and or questions for the Persuasive power of names


Now go implement!


Mr. Scott Sylvan Bell


Sales training video – Video credit for Persuasive power of names: Persuasion expert Scott Sylvan Bell