How to sell more make your client a hero

How to sell more make your client a hero: If you work for a business you are a salesperson you may have heard the term “make your client the hero”. This expression doesn’t help you if you don’t know how to help the situation.

 

Making your client the hero may be as easy as making the process or the buying situation easy for them.

 

One of the challenges for buyers of any product is that they do not want to look dumb or they do not want to do anything in the eyes of their peers that would cause them to look like they made a bad decision.

 [youtube]http://www.youtube.com/watch?v=Bf0kSboSYqw&feature=youtu.be[/youtube]

Salespeople can make their client the hero

If you are in sales one of the best ways to make your buyers look smart and ultimately look like a hero buy making your explanations easy to understand.

 

Now this idea of making your products or services easy to understand may cause you to believe that you are already doing this but chances are you are not making your explanations easy for a buyer to understand especially if you are in a technical industry.

 

The best explanations are the ones that are short and do not have a ton of technical terms. It is a good idea to remember that most people in the United States have less than a 8th grade reading and comprehension level and if you trigger the thought that makes them look dumb they may shut down and you would not even know why.

 

If you are explaining something and you lost the man or the woman they are not listening to what you are saying they are just hoping you will stop soon so that they can tell you “I wanna think about it” or “no”.  

 

Ways to make your client the hero

You can make your client the hero by practicing the ways that you explain terms or ideas for you product or service to a few people who are not in your industry, if they have questions or concerns you will need to refine the script.

 

If you have some sort of brochure you would want to do the same thing, showing people from outside your industry what you have will answer so many questions of why someone chooses you over another person or not.

 

A huge thing to remember is that you are in your industry and have heard the terms and ideas probably a million times. The person who is new may have some “silly” or “dumb” questions that you get all day long. Part of your job is to answer those “silly” or “dumb” questions like it was the first time that you heard them. If you act put off by having to answer the same question over and over again you will have to leave civilization as you know it. Even if you go to work in a drive up window you would have to ask the same question over and over again and that would be “you want to upsize your meal for a quarter more”? Ok so you want to be a Rockstar? You would have to sing the same songs over and over again.

 

Remember make everything that you do with your clients and potential clients as easy as possible and they will repay you when they don’t have to look dumb by buying your product and or services.

 

One last thought if you think this idea is too simple. Chances are your competition doesn’t even take a look at this idea look at their product or literature in the same way. Just know if it’s complicated and not easy to understand you are miles ahead. Make your process really easy and you will be good to go by making your “client the hero” and they can make a good decision.  

 

So you want to persuade and influence people better? You will need a understanding of how people think and you can get it here:

 

As always I would like to thank you in advance for your comments and or questions about making your client the hero!

 

Scott Sylvan Bell

 

Now go implement!

 

Video credit for– How to sell more make your client a hero – Persuasion expert Scott Sylvan Bell

Persuasive power of really cool really easy

Persuasive power of really cool really easy: When salespeople deal with clients or potential clients it helps to keep in mind being on the other side of the table.

 

When was the last time that you wanted a difficult process or have to work through a hassle. Now this all sounds simple and may not sound like a persuasive sales tip or some earth shattering advice but it may just be for some people.

 [youtube]http://www.youtube.com/watch?v=OUMIoFqU-2U[/youtube]

 

Now one of the best things that you can do is to record your sales process in video and do two things:

  • ·         Listen to your presentation and take notes as to what you think went well and what needs help
  • ·         Watch your presentation and look for items that may be out of order without the sound on.

 

Yes it may take some time to first listen to your presentation and then watch it without sound but what you will see and hear may change your mind about the way that you work on influencing others.   

 

There is a saying that “persuasion happens in the silence” and that is only true when you set of the silence correctly.

 

The idea of really cool really easy

To explain the idea of really cool really easy you first will have to take a look at a half truth when it comes to sales training. You may have heard the saying “whoever has the highest energy in a meeting wins” but it isn’t over the top energy

 

When you put enough excitement in your presentation that is not over the top you have an easier chance of the people listening to you.. This persuasive power doesn’t happen with a canned script it happens with you being real and your realness does shine through but that is only the first part of the equation.

 

The second part of the equation is really easy. Making the sales process throughout from start to finish really cool really easy takes away some of the resistance. The key here is that not all of the resistance is taken away but some of it may just as well be enough to give you a better chance vs someone who is a competitor. When you can make your process seem like time has stopped and not what the potential clients are expecting it throws the buyer off guard enough for them to relax.

 

Before anyone buys anything they have a preconceived belief about how the experience is going to be. The potential client comes to the table believing one thing and every other wanna be persuader lets the potential client to live up to that expectation.

 

Just think for a second about how you would want your experience to be and make it like that for your buyer.

 

Really cool really easy is something that most salespeople forget because they are all caught up in trying to be perfect but that doesn’t allow the salesperson to be real and then the comfort goes away.

 

What if you are a persuader who isn’t in sales

You still have to opportunity to help the people that you meet and make the process for them really cool and really easy. You will see that people will react better and will be more willing to do what you ask instead of the resistance block being there in place.

 

Learn how to persuade others better and more effectively

 

As always I would like to thank you in advance for your comments and or questions about persuasion and making your process really cool and really easy.

 

Scott Sylvan Bell

 

Now go implement!

 

Video credit for Persuasive power of really cool really easy – Persuasion expert Scott Sylvan Bell