Persuasive selling skills: Now there are things that you can do on a daily basis that can increase your persuasive selling skills, techniques and strategies.
Some of your abilities to persuade others can be as simple as changing the way that you address people.
What do you call your boss, coworkers, design team or consultants in front of your clients can put extra weight on what they do and the type of response that your clients or potential clients get from you.
Here in the United States we have not really used proper names for a while. In most instances you would introduce your boss to another person as Bob Smith which isn’t bad but with a few small changes like calling him Mr. Smith the reaction from the people being introduced may change a little to your favor or maybe even a bunch.
Now when this is done it’s not uncommon to see the person being introduced to the Mr. react and change their stance. It gives the Mr. a little more authority and power but also makes the potential client try and guess why you are using a proper name. This does help you do a little better and hold a small parking spot of mental real estate.
And you are probably wondering why…
Go back to you school age. You probably had a Principal, teacher or Neighbor you had to address with the proper name. By doing so they received almost automatic respect. You would be playing off the prewired actions of a person’s youth as a way to gain compliance. Some may say this is some sort of covert hypnosis.
Yes you are right its sneaky but it works and it not unethical.
Ok so you don’t have a boss and you need to get some information from a third party. You would then fire up your persuasive selling skills and or abilities by naming the person that you have to deal with a Mr. or Mrs. Possible even comparing the third party person to a Doctor. Whatever you can do to give your third party person a little more authority.
Persuasive selling skill for negotiating
So you need to use a new persuasive skill or technique to work for you in a negotiation setting…
Of course if you are good at sales you know your limit before you give away the farm to the one client who wants everything but does not want to pay for your product or services. You would then go to this third party reference and put all of the weight on this decision.
Yes you may have all of the most up to date persuasive selling strategies and abilities but sometimes you need to slow down the sales process to your favor.
You would address the person that you call as a Mr. or Mrs. Your job is to also note the body language and how it changes in the people that you are working with. If you are working over the phone put the person on speaker phone or if you have the ability to grab the person and bring them in the room with you do that also.
In most instances the people that you are working with will start addressing the person of authority by Mr. or Mrs. Also giving them instant authority.
Ok so you say that it’s not that big of a deal..
It may not be but what if it could help you close one more sale a month.
So you say that it sounds like what would happen on a car lot…
Similar but better especially if you go and get the Mr. or Mrs. and drag them in without the potential client asking for that to happen.
Want to give this process even more subtle power. Have the potential clients sitting when the Mr. or Mrs. with the authority and or power comes in and then they have to be cordial and stand.
Most persuasive actions are simple enough but some will not give the idea credibility because it sounds too easy or simple.
Persuasive selling skills mistake to not make
The one thing that you can’t do is slip up and call your boss, designer or member of your team by their first name in front of your potential client or it breaks the rhythm and ability for this process to work.
Learn how to gain the knowledge and power to persuade other effectively and with power.
As always I would like to thank you in advance for your comments and or questions for the Persuasive power of names
Now go implement!
Mr. Scott Sylvan Bell
Sales training video – Video credit for Persuasive power of names: Persuasion expert Scott Sylvan Bell