Persuasive presentation skills increased: learning how to present to your potential clients can help you increase your sales.
Many times sales people lose their enthusiasm over time or they have no presentation skills. Some sales people focus more on their products but forget that they need to have the ability to keep their client or their potential client engaged.
How to make your presentation more persuasive
First on the list to increase your sales is to video tape the presentation as you have it now. You will want to be brutally honest with yourself and watch the video with someone outside of your industry or even a kid. If the presentation doesn’t make sense to others it will not make sense to your potential client or even an existing client.
You will need to make sure that there is enough enthusiasm in what you say and do. Now there is a danger when making your presentation more persuasive and reading to have some enthusiasm is to go overboard. Just add a little energy but not too much or you will be seen like a goof ball.
There are times where you will have to be humble and take criticism from someone that you trust. The trick for you is to take this critique and not justify your mistakes. Take the lumps and make the changes. Most salespeople ask for help and then do not take the advice to make the necessary changes to increase the sales or to make the presentation more persuasive.
Make the changes to make the presentation more persuasive
There are a few things that you can do to help your persuasive abilities and or techniques
- · Make sure you have enough time to present – yes this is easy but salespeople forget this
- · Make sure there is enough energy in the presentation but not too much
- · Make sure that the person or people watching don’t have to make themselves look dumb that comes from using and concepts that they understand
- · If the potential client will not understand concepts or words explain them before the presentation
- · As more questions to gain clarification
- · Have fun and remember if its boring the answer will be no
Persuasive presentations are well thought out and well-rehearsed over and over again. You must be comfortable with what you say and do along with being comfortable in many given expected or unexpected situations.
Persuasive presentation ideas
Make sure that you make the client the hero and not try to upstage the product and or service. If you think that everything is all about you, other sales people will walk away with your sales because it just seems to your client or potential client that you think you are a Rockstar in your own mind. Make the process about them and their problem and focus on how you can fix those two things. Be a Rockstar at the office when you make the sale.
As always I would like to thank you in advance for your comments and or questions about how to make your presentations more persuasive.
Now go implement!
Scott Sylvan Bell
Persuasion expert Scott Sylvan Bell shares the persuasion presentation skills video – Video credit