Persuasive power of really cool really easy: When salespeople deal with clients or potential clients it helps to keep in mind being on the other side of the table.
When was the last time that you wanted a difficult process or have to work through a hassle. Now this all sounds simple and may not sound like a persuasive sales tip or some earth shattering advice but it may just be for some people.
Now one of the best things that you can do is to record your sales process in video and do two things:
- · Listen to your presentation and take notes as to what you think went well and what needs help
- · Watch your presentation and look for items that may be out of order without the sound on.
Yes it may take some time to first listen to your presentation and then watch it without sound but what you will see and hear may change your mind about the way that you work on influencing others.
There is a saying that “persuasion happens in the silence” and that is only true when you set of the silence correctly.
The idea of really cool really easy
To explain the idea of really cool really easy you first will have to take a look at a half truth when it comes to sales training. You may have heard the saying “whoever has the highest energy in a meeting wins” but it isn’t over the top energy
When you put enough excitement in your presentation that is not over the top you have an easier chance of the people listening to you.. This persuasive power doesn’t happen with a canned script it happens with you being real and your realness does shine through but that is only the first part of the equation.
The second part of the equation is really easy. Making the sales process throughout from start to finish really cool really easy takes away some of the resistance. The key here is that not all of the resistance is taken away but some of it may just as well be enough to give you a better chance vs someone who is a competitor. When you can make your process seem like time has stopped and not what the potential clients are expecting it throws the buyer off guard enough for them to relax.
Before anyone buys anything they have a preconceived belief about how the experience is going to be. The potential client comes to the table believing one thing and every other wanna be persuader lets the potential client to live up to that expectation.
Just think for a second about how you would want your experience to be and make it like that for your buyer.
Really cool really easy is something that most salespeople forget because they are all caught up in trying to be perfect but that doesn’t allow the salesperson to be real and then the comfort goes away.
What if you are a persuader who isn’t in sales
You still have to opportunity to help the people that you meet and make the process for them really cool and really easy. You will see that people will react better and will be more willing to do what you ask instead of the resistance block being there in place.
As always I would like to thank you in advance for your comments and or questions about persuasion and making your process really cool and really easy.
Scott Sylvan Bell
Now go implement!
Video credit for Persuasive power of really cool really easy – Persuasion expert Scott Sylvan Bell