Persuasion, marketing and sales training:
When it comes to persuasion, sales training or even marketing there are times where the most simple statement or statements can change the way you think about what you do.
Persuasion and or sales training sometimes is complicated just for the confusion that it creates so that coaching can be charged for.
Sometimes the training works and sometimes it doesn’t
Marketing can sometimes be the same way in the fact that there is all sorts of jargon or technical terms.
“There is no second place in persuasion, sales or marketing”
If you were to hear: “There is no second place in persuasion”, “There is no second place in sales” or even “There is no second place in marketing” how does that change your perspective, strategies and or tactics when dealing with potential clients, planning or the story that you are going to tell or how hard you are going to work.
If you are a persuader or in sales what do you have to do to ensure that every call that you run or attempt has 100% of your attention or in other words are you going with your job with passion and purpose?
If you have marketing that needs to be done are you really doing the research or are you just guessing? Did you run split tests or add the promotional code to your literature? Is there are way to look at the marketing piece and give it just a bunch more power of even a little more?
Persuasion, sales training and marketing costs plenty as it is, why not do everything that you can to do it the right way?
The question or statement of “there is no second place in….” should really put into perspective what you and your sales team is up against. If you are in marketing the same goes for you.
Persuasion, sales and marketing supercharged!
- · What is it that you are or are not doing when it comes to your business?
- · There are plenty of things that you know that should be done?
- · Did you take time to write out the story and get the elements of persuasion down to be effective
- · What do you not know how to do, or what do you not know how to do well?
- · Who do you need to get in contact with to make the changes necessary to increase your sales or even the effectiveness of your marketing?
- · How will you know if you have made the changes, how often will you check to make sure you are on the right path?
- · What changes will you make when you are off path?
- · For sales have you taped your role plays, asking your questions or even practicing rolling prices on your prices.
- · For your marketing piece did you show it to people who may or may not be in your target market or did it just look good for you?
- · Is the atmosphere around you relaxed while you are working with the person or people that you need to work with.
How to increase persuasive power and sales with practicing
Learning how to persuade or sell more requires dedication in order to get to the top. Have you practiced like you were supposed to do?
Whether you have been out in the field for years or not do you know what it will take to just get a few more people closed or sold out of 100? Have you had people watch your presentation from outside your industry? So you don’t have people pay someone to listen and ask questions about what you do. If your practicing doesn’t cost you now it will cost you plenty in the future.
Are you asking the tough questions?
How to increase marketing with asking questions
Most people in business think that they are a legend in their own minds and because they came up with the idea it means that it is perfect. The reality is most marketing pieces suck and reason is that most people look for beauty in the ad or the marketing piece and all too often the piece is poorly written or the ad is too perfect.
The same goes for sales scripts…
Most ads were written by people who went to college and really have not ever had to sell to figure out the words that flow well for the buyer. The elements of persuasion just are not there. Sure they win awards and are a thing of beauty but that doesn’t matter unless they convert and most of the time they do not. Most times plain is better. It’s not that a college education in marketing is bad it’s just that there is a difference between real world and what is taught in theory…
Those are two separate things…
Once you write an ad take it to a few people and let them tear it apart best off show the piece to kids and they will tell you if they understand what is going on. The average person in the United States reads and comprehends at less than an 8Th grade education. So what that means to you is your message must be very specific and understandable because you have once change and the market is very unforgiving when it comes to saying “yes” or “no” to what you do.
So how does all of this relate to what you do if you have to sell or persuade?
Everything because many times people get caught up in what they think work because its got glitz and glam…
How to persuade and increase sales with others opinions
The more that you react and try to defend your position the more that you will lose..
Just let them talk even if you don’t like what they have to say…
If you are defending what you have done you are wasting your time..
Ask plenty of questions that will help you clarify the wrongness of what you have done.
Its ok to also ask what they liked about what you did, if they say nothing thank them because if you pay for the spot or the ad and it doesn’t pull or convert you would be mad and out money. Be an adult and take what they have said and use it to get better. This advice works for marketing or even sales.
If you do not let the person know you wrote the ad they will be harder on you and that is what you want. If you want to take it one step further let the viewer know you paid plenty of money and you want to just “test” the piece they will tear it apart even more.
There is no second place only first loser in business you must do what you can to get better and either be ahead of the market or give up. The same for sales, for every good salesman or woman there is 10 people trying to learn what they can do to take your clients and the bad thing is for the most part the only thing they have is lower price…
That will kill their business over time…
The good news for you is that you have practiced and have taken the “lumps” that go along with figuring out what it takes to not be the guy or girl who loses through bad marketing or horrible persuasion techniques.
Persuasion and selling require patience
The great equalizer in persuasion of any kind whether spoken or even written is being calm and relaxed. When people feel rushed the answer is normally “no”. When people are relaxed they are easier to persuade because time in essence slows down. Make sure that what you do is really cool really easy..
Have a little fun and laugh more often.
As always I would like to thank you in advance for your comments and or questions about persuasion for first place.
Now go implement!
Scott Sylvan Bell
Persuasion expert Scott Sylvan Bell shares Expert persuasion skills and being first :Video credit