Persuasion through action: Experts in persuasion understand the Law of mental real estate and how it is used for the purposes of persuasion.
If you were to break up the spaces in the brain like a parking garage you would find that some beliefs and thoughts would take up more spaces than other thoughts.
When it comes to you holding some of that space in the brains parking garage or mental real estate you will have to do things that some would consider abnormal.
In a sense you are branding something and that something is you…
How much mental real estate do you take up in your significant others mind?
How easy is it for you to persuade that man or woman because of the amount of mental real estate that they hold?
Now think about clients that you are working on…
How much mental real estate of theirs do you hold?
….and how much compliance do they give you?
Ah that is a good question..
But the better answer is the more mental real estate that you hold in a man or woman’s mind the easier it is to persuade them over time.
For you to be an expert in persuasion you will have to master the art of gaining mental real estate.
How to gain mental real estate and become a persuasion expert
One way that you can learn how to gain mental real estate or hold thoughts in a man or woman’s mind is to do things that are out of the ordinary that hold their thoughts.
Now these things that you will do are out of the ordinary but not crazy or stalkerish in anyway.
The idea of sending someone something in the mail that would grab their attention may be a good idea and in some instances it may be a bad one also.
There are a few things that you can send in the mail to hold mental real estate in a man or woman’s mind:
- Magazine articles
The truth of the matter is you can send just about anything to the person that you are trying to gain mental real estate with.
Mental real estate and how to gain it
Now the whole goal of mental real estate is to hold a spot in the man or woman’s mind for a good reason.
Now the act of gaining attention of the man or woman can be done with a simple act like sending a hand written thank you card after meeting them at a conference and exchanging business cards. The idea is that you do something that grabs attention.
Expert of persuasion and video for mental real estate?
One of the best ways to gain some mental real estate is by sending something from a unique location.
Sure you can send the item or letter from a location near home but when you send something from a location that makes the person try to remember who you are and why there is a package coming from that location it builds a sense of mystery and that mystery helps build your mental real estate.
Send the item from a cool place when you are on vacation and your mental real estate increases.
Now in order to be a true expert at the game of persuasion you will really have to think ahead of time instead of thinking in the short term.
The idea is to send your item far before it is needed for you to have it do anything for you.
Mental real estate works the best when it is used 6 – 12 months before it is needed.
Just send your object with no hopes of ever hearing about it from the person you sent it to. If the person does thank you for the item just accept their” thank you” graciously and move on.
6 – 12 months later you would then strike up a conversation and ask for the item that you want or the interview and you will have a better chance of being heard.
In order to make the mental real estate program work the best for you there will have to be some research on your part to be done to learn about the interests of the man or the woman that you want to increase your persuasion with. Find out things that they like, pack a few of them up with a card with some sort of note that can say “thanks for inspiring me” or something else that is flattering but not over the top.
Make it simple and hand written …
Mental real estate done the right way to be an expert of persuasion
When you have done the tasks necessary to gain the mental real estate for use later on down the road your requests will be met.
You may even find that the person who you have decided to work with has a rapport or bond with you before you sit down with them or talk to them on the phone.
Just not in some instances this pre thought out persuasive action may not do a thing for you. Just know that in the future it will reap some sort of benefit with another person.
So it didn’t work…
So what replicate it again.
So you don’t have use ton of money to make your persuasion to happen….
Just send a hand written thank you card with a note in it that is simple but flattering.
You don’t have to go overboard or be super elaborate, just be memorable. If you are using email think way ahead and plan out your thoughts or questions. This persuasion strategy isn’t something that is done spur of the moment, it is done with an end game in mind.
Just remember to make the item relevant and simple to the man or woman that you are working on persuading.
I would like to thank you in advance for your comments and or questions about persuasion and mental real estate.
Now go implement!
Scott Sylvan Bell
Video credit: Persuasion of mental real estate – Persuasion expert Scott Sylvan Bell