Influence vs persuasion:
There is a common question when it comes to influence and persuasion and that is what is the difference between the two categories or are they the same thing?
When it comes to influence that would be the master category above all else. Another way to explain the difference between the two could be explained as persuasion would be a title in the series of encyclopedias while influence would be the domain over all of the encyclopedias. Each element would build up to the progression of influence.
So how does all of this help you in your daily life?
When you have a meeting or a sales call it is good to know what persuasion tactic or strategy that you will use to help influence the person or the people that you are meeting.
In some instances when you are limited on time or even space in copy it becomes even more important to design out your message so that it is effective. This means you must take the time to design a proper message that will help you win the position or the business that you are looking for.
How to use persuasion ineffectively
A common mistake that people make when it comes to gaining attention from a person or a group is to use too many persuasive messages in the allotted time and the brain becomes suspicious about what is being said and starts saying “no” to the message. The thought of overloading the message is that the time used to influence the person or group will need as many elements as possible to get to yes. Another way to explain this is that more is not always necessarily better when it comes to getting to a “yes” victory.
If you have a common place or time in your meeting where people start to reject the message it may mean that you have overloaded the message or used too many strategies or tactics to try and get to a “yes”. It may also mean that your message that is being delivered is not well thought out and could be confusing.
A person of influence knows how to use the message, idea, strategy or tactic when needed and when not to use the same type of message.
The influencer’s toolbox
If the total knowledge of your ability to persuade people were tools in a toolbox there would be plenty to list. Just like a mechanic does not use every tool in his toolbox to work on every process or item when people have their car fixed you will not want to use everything that you know in one sitting to get the people or person to your way of thinking.
The processes, strategies and tactics take a little time to learn so it is best to start slow. If you are new to influencing others use one persuasion tactic or strategy and get good at it and then add another one in.
One of the best ways to learn how to use your new abilities is role playing them out with someone who understands your industry or buyer while they are being videotaped. Now this process may be painful in the beginning because you may not be used to seeing yourself on film. There is however an added bonus from watching yourself and criticizing your message while watching it and that is you will find your “holes” in your message. You may also find that you have issues with your body language and or that you are using too many filler words like “um, and or you know what I mean”.
Learning how to craft a persuasive message that will influence others to get them to see your way of thinking does take time to learn .
As always I would like to thank you in advance for your questions and or comments.
Now go implement!
Scott S. Bell
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