How to sell: Salespeople have many repetitive things to go through on a daily basis. Even with the best persuasive selling skills they get asked the same questions over and over again.
Some of these questions that the potential clients ask can get sales people in trouble. Sometimes the potential client isn’t telling the truth, may be shopping and never would consider doing business with the person they are sitting with and sometimes the person just wants to know what the salesperson is thinking or what they would do.
If you have been in sales for any period of time someone has asked you “which one do you use or own”?
In most instances the salesperson does not use or own the products or services that they sell. This puts the salesperson in the position where they have to lie about what they do.
If you are in sales do you use the product or service that you sell on a daily basis?
This isn’t aimed at the salesperson who sells something that huge corporation’s use or that the salesperson cannot own. This is really aimed at the salesperson who gets asked by their clients “what one do you own or do you use”?
It only makes sense to own or possess what you sell. You do have the real ability to speak from your own experience and then you will have more belief in what you use.
If you do not do sales you would be surprised how many salespeople do not own or use the product that they sell.
How do you expect to have persuasive selling skills about a product that except for selling you have no experience with?
How do you think that you can effectively persuade others when you really don’t know for sure.
Have you ever bought a product only to find that the salesperson who helped you out didn’t even own what you have?
It does help you sell more when you have the ability to speak from your won point of reference.
Ok so you cant buy the product that you offer but if possible you can go out and do the same type of research that your clients and or potential clients have to go through. You may find that there are holes in the information that is given on websites or from the competitions presentations.
You can learn a ton from having to put yourself in other peoples shoes. If you are in a competitive industry you can learn how salespeople act, new lines that others use that may help you become more effective at your own job or even things that you would not do with your own perspective clients.
Some top salespeople feel that they should know everything about their industry and what they can do to get better. Some mediocre salespeople do whatever they can just to get along or they do the bare minimum to get a sale.
The more that you know about your industry and how things are sold the more power or sales leverage you have to persuade others to your way of thinking. Persuasive sales skills and techniques are only as good as the person who has learned how to use them to their own benefit.
As always I would like to thank you in advance for your comments and or questions.
Now go implement!
Scott Sylvan Bell