How to sell: Sometimes you just don’t get it, even if you are the best with persuasive selling skills or abilities
In business or sales you may have:
- · The best product
- · The best service
- · The best reputation
- · The best warranties and guaranties
- · The best installers
- · The best delivery
- · The best persuasive selling skills
- · The best non-verbal skills
- · Know how to read minds
- · The best closing skills
There is sometimes where you are the best and work for the best and still you lose. This is perfectly fine and normal for any salesperson. There is no way for you to win every job. There will also be times where you have to deal with hack job companies or services that will say whatever possible to get the job even if they lie. Sometimes you will even do everything right and still get played by a potential client who is just using you and your information as a pawn or gambit to get a better price.
It is important for you to know how good you are and to be able to walk away from a loss knowing you will get the next sale.
You may even get cancellations after you have done all of your hard work and this can be for many reasons. Yes this means you don’t get paid and the other guy does.
Once again it is important for you to know that this is normal and is part of business.
The next guy lies about you, he thrashes your product or service and then he lies about you more. It hurts, it sucks and then you know you have the ability to sell and persuade better and that you don’t have to resort to the same tactics.
It sucks to lose sales when you know what you have to offer. It sucks even more when you lose to dirty tactics especially when you do things right.
Your job is to make notes after every call of what you did right, what you did wrong or how you would change your process and lastly what you learned from your call. Focus on what you did right and not on what you did wrong. You will notice from your sales journal that you win more than when you lose and you will have something to look at when sales are not going well.
Many times you win, sometimes you lose in sales. Sometimes you can lose really big and it hurts.
What will really cause you to lose is when you switch over to the dark side of sales and decide to use the same type of underhanded sales tactics to increase your sales.
It may be tempting to do the wrong thing to get that next sale. It may be very tempting to do the wrong thing to get the paycheck or to meet the numbers for the next time period.
There is a disadvantage to the dark side of sales:
You will always get caught with your hand in the cookie jar at the wrong moment, and that is the time where the television crew jumps out with the well-known guy who puts your face on the news. Sure that may not happen in your industry, but what if it could?
Persuasive selling skills and techniques can only take you so far and then you need to know in your gut and in your head you are good enough to get back up and sell again.
For you to learn how to sell more or keep your sales up know that everything that happens in your industry happens in other industries. The grass may be greener on the other side and it all tastes the same.
Just remember to do the right thing even if you know you may lose in the short term.
As always I would like to thank you in advance for your comments and or questions.
Now go implement!
Scott Sylvan Bell