Persuasive presentation skills increased

 

Persuasive presentation skills increased: learning how to present to your potential clients can help you increase your sales.

 

Many times sales people lose their enthusiasm over time or they have no presentation skills. Some sales people focus more on their products but forget that they need to have the ability to keep their client or their potential client engaged.

 [youtube]http://www.youtube.com/watch?v=EIOSfOBd7_g[/youtube]

How to make your presentation more persuasive

First on the list to increase your sales is to video tape the presentation as you have it now. You will want to be brutally honest with yourself and watch the video with someone outside of your industry or even a kid. If the presentation doesn’t make sense to others it will not make sense to your potential client or even an existing client.

 

You will need to make sure that there is enough enthusiasm in what you say and do. Now there is a danger when making your presentation more persuasive and reading to have some enthusiasm is to go overboard. Just add a little energy but not too much or you will be seen like a goof ball.

 

There are times where you will have to be humble and take criticism from someone that you trust. The trick for you is to take this critique and not justify your mistakes. Take the lumps and make the changes. Most salespeople ask for help and then do not take the advice to make the necessary changes to increase the sales or to make the presentation more persuasive.

 

Make the changes to make the presentation more persuasive

There are a few things that you can do to help your persuasive abilities and or techniques

  • ·         Make sure you have enough time to present – yes this is easy but salespeople forget this
  • ·         Make sure there is enough energy in the presentation but not too much
  • ·         Make sure that the person or people watching don’t have to make themselves look dumb that comes from using and concepts that they understand
  • ·         If the potential client will not understand concepts or words explain them before the presentation
  • ·         As more questions to gain clarification
  • ·         Have fun and remember if its boring the answer will be no

 

Persuasive presentations are well thought out and well-rehearsed over and over again. You must be comfortable with what you say and do along with being comfortable in many given expected or unexpected situations.

 

Persuasive presentation ideas

Make sure that you make the client the hero and not try to upstage the product and or service. If you think that everything is all about you, other sales people will walk away with your sales because it just seems to your client or potential client that you think you are a Rockstar in your own mind. Make the process about them and their problem and focus on how you can fix those two things. Be a Rockstar at the office when you make the sale.

 

Learning how to influence other requires that you to understand and know the basics of the science.

 

As always I would like to thank you in advance for your comments and or questions about how to make your presentations more persuasive.

 

 

Now go implement!

 

 

 

Scott Sylvan Bell

 

 

 

 

 

 

 

 

 

Persuasion expert Scott Sylvan Bell shares the persuasion presentation skills video – Video credit

Persuasion of opinions:

Persuasion of opinions: Persuading others often stops when the person trying to persuade others has a belief about the person, group or situation before the process even begins.

 

How many times have salespeople lost the persuasion of opinions before they even started within their own mind?

 

How many times have you lost to the persuasion of opinions on a service or project before you have started and you don’t even have to be in sales?

 

Persuade yourself before persuading others: One of the first lessons for sales people is to not judge the person or the situation by the looks of the area or the person. You must first have the belief in yourself and in your abilities before you begin or you will have a tough time getting others to your idea or way of thinking.

 

There are many misconceived notions about how people are when they do or do not have money. Many times salespeople will look at a person and guess what they have in their pocket.

 

Some think that a person has money because of their material possessions:

  • ·         A house
  • ·         A car or multiple cars
  • ·         The clothing that a person wears
  • ·         The type of job or business that the person works for

 

Today here are two videos your job is to make a judgment about what will happen with the people who are interacting in the video clips?

 

[youtube]http://www.youtube.com/watch?v=8Zj6rLEx4P0[/youtube]

 

[youtube]http://www.youtube.com/watch?v=dYPTS_39I8g[/youtube]

 

[youtube]http://www.youtube.com/watch?v=ZsNlcr4frs4[/youtube]

 

So how does this help you to persuade others or learn how to use some influence when it comes to dealing with other people.   

 

Now both of these clips are people singing. You are to judge the contestant before they start to sing. How well do you think that they will do just based upon the reactions of the judges. Now you can stop  

 

The second thing you are to do is to figure out what you would do if you were on the stage. What would you have done differently to persuade the judges before you started if it were your presentation.

 

 

 

Now that you have watched the videos what did you think of the performers? If you had seen the videos before what were your first thoughts.

 

Most people who make the snap judgments about a situation miss out. Now this may happen if you need to persuade or influence others or even if you have a job that isn’t in sales.

 

How many times do you think that you have missed out on something cool or fantastic because of what you thought the situation was going to be?

 

Now the crowd reacted in a certain way and there was a few seconds while the singer or singers Chris Rene, Charlotte & Jonathan started there was the hope in the minds of the crowd and then the singers opened up and their voices took over.

 

Now when watching the X factor, Britain’s got talent  or American Idol you have the opportunity to guess about participants before they start. Now sometimes you are surprised and sometimes you just may be right about the talents of the singers. It’s when you are wrong that hurts more than when you are right.  

 

Persuasive sales skills, techniques and abilities require that you understand your own thoughts first.

 

Want to learn how to persuade others better? Here is a great place to start!

 

As always I would like to thank you in advance for your comments or questions about persuasion of opinions.

 

Now go implement!

 

Scott Sylvan Bell

 

 

 

 

 

 

Persuasion Expert Scott Sylvan Bell – video credit – Persuasion of opinions

Persuasive power of really cool really easy

Persuasive power of really cool really easy: When salespeople deal with clients or potential clients it helps to keep in mind being on the other side of the table.

 

When was the last time that you wanted a difficult process or have to work through a hassle. Now this all sounds simple and may not sound like a persuasive sales tip or some earth shattering advice but it may just be for some people.

 [youtube]http://www.youtube.com/watch?v=OUMIoFqU-2U[/youtube]

 

Now one of the best things that you can do is to record your sales process in video and do two things:

  • ·         Listen to your presentation and take notes as to what you think went well and what needs help
  • ·         Watch your presentation and look for items that may be out of order without the sound on.

 

Yes it may take some time to first listen to your presentation and then watch it without sound but what you will see and hear may change your mind about the way that you work on influencing others.   

 

There is a saying that “persuasion happens in the silence” and that is only true when you set of the silence correctly.

 

The idea of really cool really easy

To explain the idea of really cool really easy you first will have to take a look at a half truth when it comes to sales training. You may have heard the saying “whoever has the highest energy in a meeting wins” but it isn’t over the top energy

 

When you put enough excitement in your presentation that is not over the top you have an easier chance of the people listening to you.. This persuasive power doesn’t happen with a canned script it happens with you being real and your realness does shine through but that is only the first part of the equation.

 

The second part of the equation is really easy. Making the sales process throughout from start to finish really cool really easy takes away some of the resistance. The key here is that not all of the resistance is taken away but some of it may just as well be enough to give you a better chance vs someone who is a competitor. When you can make your process seem like time has stopped and not what the potential clients are expecting it throws the buyer off guard enough for them to relax.

 

Before anyone buys anything they have a preconceived belief about how the experience is going to be. The potential client comes to the table believing one thing and every other wanna be persuader lets the potential client to live up to that expectation.

 

Just think for a second about how you would want your experience to be and make it like that for your buyer.

 

Really cool really easy is something that most salespeople forget because they are all caught up in trying to be perfect but that doesn’t allow the salesperson to be real and then the comfort goes away.

 

What if you are a persuader who isn’t in sales

You still have to opportunity to help the people that you meet and make the process for them really cool and really easy. You will see that people will react better and will be more willing to do what you ask instead of the resistance block being there in place.

 

Learn how to persuade others better and more effectively

 

As always I would like to thank you in advance for your comments and or questions about persuasion and making your process really cool and really easy.

 

Scott Sylvan Bell

 

Now go implement!

 

Video credit for Persuasive power of really cool really easy – Persuasion expert Scott Sylvan Bell

persuasive power of rituals

[youtube]http://www.youtube.com/watch?v=LnRQlOcB4aE&feature=youtu.be[/youtube]

Persuasive power of rituals: Being able to persuade people to make a buying decision and purchase your product means that your product must be something that the buyer will be happy with owning.

 

Many times you purchase something because where you shop or decide to shop has become a custom or ritual to you.

 

Did you do what you wanted to do or did your brain just go on autopilot?

 

If your brain was on autopilot was it really what you wanted or were you persuaded by a prior ritual?

 

When you want to learn how to sell more first you must take a look at what you do as rituals to reverse engineer your experience and why you buy when you buy it.

 

So to really learn how to sell you will want to take some notes and write down the most common places why you shop at the location that you end up at.

 

Is it the people, maybe the girls who work there are cute, maybe they know your name or maybe when you go into the location people are friendly to you.

 

If you own a business you will want to do something similar so that you can blueprint mental real estate.

 

If your mental real estate is being occupied by the salesperson, store or other buyers you will then go back to that location and purchase products and or services again.

 

Do you vacation in the same spot or location every time?

 

Is there a beach that you go to specifically watch the sun set?

 

Is there a restaurant that you like to go to on a Friday night where you constantly order the same thing?

 

Is there a place where you like to go and buy clothes every time?

 

Is there a coffee shop that you frequent daily even though there are ones closer?

 

Congratulations you have a ritual and if it can be duplicated you have a client that has a ritual. Someone has persuaded you and you have probably never even thought about it.

 

Once someone figures you out, they then have you as a client until either they screw up or you decide that you would like to take part in a new ritual.

 

Now as simplistic as this sounds most people that have businesses do not take the time to plan out how to make something like the persuasion of a ritual work for them.

 

Persuasive power of rituals that can work for you

So how do you use persuasion of rituals in a business plan? Mental real estate is one thing and so is the Christmas gift effect but how do you as a business owner decide what will keep people coming back to your store or office?

 

In a three column sheet write down why you think that people do business with you in one column and in the other column write down what your competition offers. If they offer something that you do make a note of it. Also make a note of what you wish that you had or ways that you can change or alter your business either through mental real estate or using the Christmas gift effect.

 

Even if what you come up with sounds silly don’t discount it you may be able to turn it into something that works well for you.

 

What’s fortunate for you is that most people would look at an article like this and say “yeah I have already done that in my head”. The key is to write it down and get it into your own mental real estate and then make up a business plan or marketing plan around it.

 

Plan out how you intend to persuade those who do business with you and it will pay off.

 

Persuasive power of rituals implemented

The key to all of this persuasion work is to take notes of wherever you go and if the company offers something that you think is cool you make a note of it and see if there is some way to implement what they have done so that your clients and or customers can get something similar but you are then to couple it with something that gives you the ability to hold even more mental real estate.

 

So you have a challenge and that is right now get your list going, In most cases people do not implement fast enough and then they forget about what they were going to do. Go back and watch the video on the Christmas gift effect and figure out how you can do the same or similar thing with your clients.

 Learn the power of persuasion and how to effectively influence others in order to sell more or even get better deals or dates here:

As always I would like to thank you in advance for your comments and or questions about the persuasion of rituals.

 

Now go implement

 

Scott Sylvan Bell

 

Video credits: Persuasion of rituals – Persuasion expert Scott Sylvan Bell  

How to sell more: A persuasive sales training lesson

How to sell: Working with salespeople every day on their persuasive selling skills leads to some powerful observations on how to sell more and what not to do on a sales call.

 

Many times salespeople use preset or canned presentations and it may include a presentation book or a book to do a quick overview for the potential client.

 

What if there were very specific things that were done in just about every case of sales failure? Some of these items can lead to a sales slump while some can lead to sales success.

 

Avoid sales failure with persuasive sales techniques
Persuasive selling presentations can be made better

 

If you use a preset presentation book as a persuasive selling technique it is important to know:

  • ·         The material in your overview or presentation book
  • ·         What each page means and how it can help
  • ·         What pages to use or to leave out

 

Notice in the list it does not include all of the words that need to be said.

 

When a salesperson hits a sales slump or is on the verge of sales failure a few things consistently happen or are a cause of the sales issues

 

  1. 1.      They shorten the presentation to get to the end in the hopes that they would be able to get to the agreement faster.
  2. 2.      They do not fully understand what the common issues or objections they their potential client base has and they do not answer the needs of the person that they are with.
  3. 3.      Lastly the salesperson looks at each call too much like a chess game where they always have to be maneuvering.

 

For people to learn how to sell more or better many times it is a case of getting back to the fundamentals or basics along with actually helping the person that you are with instead of trying to tell the future and having the perfectly worded presentation?

 

This is the point where salespeople stop having fun and forget to smile or use monotone voices so that they can show just how boring that they can be.

 

In other words remember to help out the person that you are with, remember to have some fun while you are out on the road or while people come and visit you. As a huge reminder remember, that you will give the same information over and over again many times in the same day and it is not the fault of the new potential client that they were not around and hour before to see the same question answered for someone else.

 

Increasing your sales needs a systematic step by step approach that is no nonsense.

 

Here are a few steps that you can take right now to help increase your sales, take out your sales presentation or information overview:

  • ·         Write down the purpose for each page and what question that is answered for the buyer, or objection that may be taken away
  • ·         Write down as many questions per page that you can ask the person or the people that you meet with
  • ·         Write down any objections that you may have on each page or segment of the process

 

Learn how to sell more and beat sales rejection
How to sell more and easy to follow sales lesson

 

If you do not know the answers to these questions this is a great starting point for you to get involved. It may not be that you do not have cool persuasive techniques or abilities it may very well be that you do not know your sales presentation.  

 

As always I would like to thank you in advance for your comments and or questions.

 

Now go implement!

 

Scott Sylvan Bell

 

Photo credit:Word Failed With Two Business Hand by arztsamui, Hand With Failure Sign by aopsan

How to sell: Persuasive sales training adventure

How to sell more with this sales tip
Persuasive sales skills taught here

How to sell more: sales training has come a long way compared to what was known and used in the 60’s. Even with all of the changes that have happened in the last few sales training still has some attention needed as for things that can actually help sales people improve their sales techniques and abilities. Some of the best skills to learn are persuasive selling techniques, but how do you teach them?
Now very many things that salespeople do will identify where they are having issues or determine where they may have sales failure. Most sales trainers do not know how to get their salespeople to perform better without the age old stuff that may or may not work. Some sales trainers still have a tough time getting past “I wanna think about it”.
To learn how to increase sales now does take some adventuresome thinking to get to a place where sales abilities can be improved.
The best thing for sales people to learn how to get better in any circumstance is to learn how to be uncomfortable. There are not very many effective ways to get this to happen where someone can watch and share with the salesperson what to do to get better until now.
This persuasive sales training technique can help you sell more
Learn how to sell more with the sales skill
Here is what you are going to need:
  • · A few brown lunch bags
  • · Some novelty items preferably something that is uncomfortable to talk about in public for most people
  • · A stopwatch
  • · Preferably a video camera.
When people are put under pressure their dominant traits come out. By using some sort of training where this is forced you will be able to identify just exactly where your salesperson has body language or nonverbal communication issues, how often they say um or ah, vocal patterns when nervous and even more than you could imagine. This sales training task does help all sorts of sales skills including persuasive sales abilities
This is the best way to set this up and it does work the best when some of the salespeople’s peers are in the room, in fact the more salespeople that there are the better that this works.
To set this up the right way, your job is to prepare more surprise bags than participants.
Get a volunteer who is willing to present in front of the room and let them choose from one of the bags without looking at what is inside.
You then give the participant 30 seconds to prepare an infomercial
Their job is to sell you on whatever product is in the bag with as much persuasive sales ability possible.
Now some ideas for this persuasive sales training event are: women’s underwear, novelty adult toys, random items from a store and even kids toys. A bit of advice is that the stranger the item is the better that this sales training even works because it really makes the salesperson uncomfortable and that is a great thing.
The more that the salesperson can be thrown off balance the more that they will expose their weaknesses. You will probably get a quite a few laughs out of the event but beyond the laughs you will get the best shot at being able to judge how the salesperson is in the field.
Lastly when you record this video and watch it back later on after everybody has performed
You will even be able to pick up more mistakes or challenges that the salesperson faces.
Once you identify where the salesperson can find some changes to create sales success you can then help them fine tune their sales skills.
In order to increase your salespersons persuasive selling abilities you will have to help them in ways that you probably have not thought of. Learning how to sell can be just as much fun as you want to make it.
As always I would like to thank you in advance for your comments and or questions.
Now go implement!
Scott Sylvan Bell
Photo credit:Golden Gift Box by Master isolated images, Surprise Sale by scottchan

How to sell: Learn to sell more with a sales partner

How to sell: There are many things that you can do to learn how to sell more. Some of these items for you to learn how to increase you sales come from courses, books and or training but the best thing you can do to increase your sales is to find a sales partner.

Persuasive sales skills can be learned by practice and hard work.

Having a consistent sales partner to train with will help you keep your sales consistent:

  • · Role paly for not just the presentation but also objections
  • · Try new persuasive sales techniques
  • · Ask new questions
  • · Implement new sales strategies or a new presentation

If you have a consistent person to role play with they will get a feel for the way that you are in a sales call. Over time this team mate will be able to read you and pick up on times where “something” is missing in your sales presentation.

Learn how to sell more by working with a sales partner
Persuasive sales skills can help you learn how to sell

There are planty of places for salespeople to learn persuasive sales techniques but if you do not work them out in real time and work around possible places that could create sales failure you may be shortcutting your success. Now this is different than role play. You must learn how to implement new sales strategies that you have learned. With time and effort you will be able to shorten the time that it takes to implement new ideas into your presentation.

Persuasive selling skills and learning how to sell has just as much to do with telling stories and presenting powerful facts just as much as sales requires you to ask the right questions. A role playing partner can also help you determine what types of questions to ask and where to put them in your presentation. You can learn these questions just about anywhere. A low key question you can ask when appropriate would be “Can we disagree and still be friends”?

Last of all having a consistent partner to practice sales with will help you get some new ideas just from collaboration. You will have the ability to bounce new ideas off of each other and then tap each other’s sales knowledge and abilities.

Another idea that will help you increase your sales is to invite people from outside of your industry that may have a different perspective on how you present or even possible changes that you can make to help you increase your sales. This person or people can give some valuable insight because they are not in your industry and may pick up on you using too many technical words or phrases. You may even have some sales issues that your consistent partner is not picking up on. You could then make the necessary changes that will help you increase your sales.

A few last words of caution when it comes to working with or finding a sales partner to help you increase your sales. Make sure to pick someone that you trust and know will steer you in the right direction. It is also a good idea to pick someone who has similar sales skills or someone who is better than you are. Lastly it is a good idea to work with someone who has a good work ethic and will show consistently up when you decide to meet up.

Sales acheivement happens with practice
Acheivement in sales can be learned

As always I would like to thank you for your comments and or questions.

Now go implement!

Scott Sylvan Bell

Photo credit:

How to sell more with the right persuasive sales strategies

New salespeople and veteran salespeople are always asking how to increase sales. Now there are so many facets in learning how to increase sales almost instantly. Some of the instruction taught to salespeople can be along the lines of persuasive selling and some of the information taught to help learn how to increase sales may be some not too common sense.
Now many times salespeople make mistakes because they think that they are helping their potential clients but in the end they are actually hurting not only the potential client but also themselves. Sales success and sales failure are always on the pendulum swinging forwards and backwards, along with the success side is either underdoing the amount of work needed or overdoing what needs to be done.
salespeople always want to know "how to sell more"
How to sell more without mistakes
The sales pendulum usually gets out of timing when a salesperson is new or struggling making sales.
Salespeople typically sell how they buy but they also sell knowing about all of the features and benefits of what they sell when meeting with potential clients or existing clients. Now these two items are a dangerous combination when tied together and not dealt with correctly.
There is only so much focus that people have when buying a product and or service add that to a long presentation with technical information and there is a great deal of apprehension built up and then there is a fear of making a wrong decision. This can destroy a buying situation and get a person to say “I wanna think about it” or say that “have to talk to others”. The truth is you as a salesperson screwed up. The good news is that with just a bit of effort you can fix the sales failure.
There are 2 common sales mistakes that salespeople make that are easy to fix with effort:
  1. 1. Knowing too much about their products and information dumping on their potential clients
  2. 2. Giving too many options for the products that are offered
  3. 3. Jumping on board too quickly when the buyer give buying signs
The first sales mistake happens when the salesperson feels that the potential client needs to know every minute detail about the product and or service whether they need to or not. This puts the potential client or client into information overload.
In order to get past the first sales failure of knowing too much evaluation questions must be asked from the beginning to determine what information needs to be explained. Now when sales questions are not answered the sales people they typically try to cram technical information to try and pry the potential client into buying something.
When sales people hit a sales slump some of the questions needed are excluded and then too much information is explained about the product to once again try and get the other person intrigued enough to buy the product and or service.
How to sell more is a normal sales question
Increasing sales is part of business and takes knowledge of persuasion
When working with people buying your product and or service they may know as much as you do about what you have to offer but in most instances the other person does not that is why they called you.
The second offense that salespeople need to fix is that of giving too many options. There may be 20 products that you have to offer but if you give all of the options to your client or potential client they will be on overload and they will not make a decision without much training and or time. Yes this sounds like it is something that most salespeople know but it still is a common mistake.
The third and last common sales mistake is when your buyer says that they want your product and or service and you react too quickly. This puts the feel like there is blood in the water and it will cause the almost client to start to panic. Once again this mistake sounds like it should not be an issue but salespeople who are not just new or in a sales slump but also salespeople who are doing well. When your client sitting across the table form you says they are willing to move forward pause for a few seconds and then answer how you normally would about what the next step is for them.
If you do your job asking the right series of questions and then getting answers you will uncover the few options to give to your potential client or client. You would then use persuasive sales skills to help the person or group understand why one of the few options would work out best for them.  Knowing how to present the order of options would also be included in the sales presentation. There are plenty of things to learn about persuasive selling skills techniques but they do take time to learn and implement.
As always I would like to thank you in advance for your comments and or questions
Now go implement!
Scott Sylvan Bell
Photo credit:Confused by Gregory Szarkiewicz, Labyrinth by Salvatore Vuono

How to sell more by finding the real buyer

Persuasion and sales normally go hand in hand but there may be a few drawbacks even if you already know how to sell. There are plenty of common mistakes that’s salespeople make every day. One sales mistake that causes many problems is that of not identifying who the real decision maker is.

Buyers or potential clients do not always give up the goods when it comes to answering your questions. Many times buyers want you as a salesperson to give all of your information and they want it for free. Even worse is when the real buyer sends someone to gather the information for them and you have no real input of how the sale will go.

Persuasive sales techniques include asking the tough questions that other sales people are scared to. In order for you to learn how to sell more or even just stay ahead of the competition you must identify who the real buyer is.

Many times sales people will ask “is there anyone else who needs to be involved with making this decision” and they forget to add the hook of “So you are authorized to move forward and there will not be anyone who objects for any reason?” This will keep you from having to overcome sales objections that you didn’t need to. Even if you know all of the sales techniques sand sales strategies backwards and forwards your still have to implement them.

"How to sell" more is sometimes a persuasive sales puzzle
How to sell more can be helped with persuasive sales techniques

Tie downs in sales are common and some of them are: couldn’t you, isn’t it, wouldn’t it be, aren’t and those do work well but if you are asking a question where the answer can later on be weaseled out of you must remember to tie the answer down also. The tie down can confirm the ability to end up with a sale. This question can even go one step further “So you can make a $10,000 decision and you partner will be ok with that?” Now the number that you are using can be more or less than $10,000 you would use whatever number you need to fit your product and or service.

Confirming and defining who the decision maker(s) can do a few things for you:

  • · Stops you from wasting time and resources with people who cannot move forward or even give you a decision.
  • · Does give you a little control by not giving up the goods to someone who isn’t able to help you.
  • · Gets you in front of the decision maker so you can get a “yes” or “no” and ultimately that will end up making you more money.

Sometimes these persuasive selling questions are not comfortable to ask at first but over time they do get easier. For you to learn how to sell more it is imperative that you understand who the real decision maker is. Many times being bold with statements and questions will get people to understand that you are there for business and not a professional visitor or a sales chump to give out free information.

"persuasive sales techniques" show how to sell
Not all sales trainers can teach how to sell more

Identifying the real decision maker is not always easy to do but it can make sales easier over time. Persuasive selling abilities do not make the sales, you do. For you to learn how to sell more it will challenge your patience and sales abilities, be patient.

As always I would like to thank you in advance for your comments and or questions.

Now go implement!

Scott Sylvan Bell

Photo credits:Man Around Puzzles by renjith krishnan, 100 Dollar Bills by Boaz Yiftach

How to sell more with persuasive body language

learn "How to sell more" with this sales tip
Knowing how to sell can multiply your income
How to sell? This is a normal question salespeople and aspiring sales people ask every single day. There are many things that can make your sales life easier while some unknown things may make your sales life harder.
For you to learn how to sell you must increase your persuasive sales techniques. Now these sales techniques may be simple or even seem simple but the truth of the matter is they take time to learn and implement correctly.
Now you may not think that one simple change in your body language or non-verbal communication skills cannot make that much of a difference but if that is what you were thinking then you would be wrong.
One of the most common sales mistakes that new and old salespeople make is that they do not understand body arrangement or blocking. To fix this common sales mistake we will take a page from the seduction world. This sales tip may not make sense at first but give it a few minutes.
The way that you stand and the direction you face while talking to a person says quite a bit about your confidence, lack of confidence, social knowledge or even persuasive sales abilities.
The phrase toe to toe pops into mind with a huge reason. When you watch a boxing match the two opponents stand toe to toe.  When you argue or have a disagreement that almost becomes physical or even becomes physical you stand toe to toe. Naturally even standing like this causes emotions in the background of your brain causing an unknown uncomfortable feeling.
As you are probably thinking standing toe to toe or directly in front of the person you are talking to does cause you to lose some points when it comes to persuasive sales skills.
There is an easy way to alleviate this sales malfunction that has been costing you sales but before it is shared with you, what do you think the fix is?
All too often most mediocre sales people just go through their life haphazardly making sales and not knowing why. Great sales people know that just the slightest change in the body communicates their message differently. Sales techniques are not always what they seem.
To answer how to sell more with some changes to your body language you would do great to slightly offset your body by 20 to 30 degrees. By not directly facing the person that you are with while you are standing when you first meet the toe to toe feeling goes away.
This covert sales technique that can show you how to sell more works with sitting or standing.
There is a caution to your new non-verbal communication skill and that is if you do not eventually turn into the other person and stand face to face it will seem like you are trying to get away.
There is a rule when it comes to body language where your feet and heart are pointed, that is where you are going in lose terms. This is not a definite or hard fast rule but it is a generalization but it should isolate a concern. (Some body language experts may tell you this rule isn’t true, so just for a few minutes pretend that it is)
The ideal time for you to shift in is when the other person relaxes a little and you can normally see this when their shoulders drop slightly or their voice shifts just a little bit. The person with you may even just crack a slight smile. You will almost feel like you just got comfortable and it will mean that you have developed better rapport. This feeling shows that they are comfortable as long as you know what to look for. This is your cue to slightly turn into the other person slowly.
To reach this rapport faster the best method is to talk at the same pace and volume as the person you are working with along with the body staging or blocking.
If you turn into the person too soon it will take a bunch of work to counteract what you have just done and may make it seem like you are desperate or aggressive.
The reason that this nonverbal communication or body language skill works so well is that it may give the person that you are working with the idea or though that you are not intense or that you do not have to make the sell, almost like you have options and could walk away at any moment.
Standing or sitting side by side gives a better message and that is it makes you seem more cooperative and friendly and less aggressive. The saying “stand by your friends” is also another shortcut into the mind of your potential client. These mental shortcuts are what help you increase your sales.
Learning how to sell takes twists and turns that come from places than other normal sales training or sales techniques.
To work on this new persuasive selling skill initiate it with friends or family first. Get comfortable with your new persuasive sales skill within your comfort zone before trying it where it can cost you money on a sales appointment.
There is an easy rhyme to remember and that is “toe to toe the sale is a no go, slightly turn away and collect your pay”.
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By the way if you are single this sales tip will help you seem more comfortable with the opposite gender.
A great place to practice this if you do not want to lose too much would be at a bar that you are not used to going to. This new action takes you out of your comfort zone allowing you to increase your sales abilities.
As always I would like to thank you in advance for your comments or questions.
Now go implement!
Scott Sylvan Bell
Photo credit:Aggressive Boxing Man by photostock, Business Colleague Discussing by photostock