People sell how they buy

People sell how they buy

People sell how they buy explains one of the problems frequently encountered in sales training. Salespeople do miss elements or have blind spots in the sales process based upon what they feel sales is and is not.

There are 3 components to the understanding this process:

  1. The sales training and knowledge the salesperson has will influence the sales process
  2. The personality and or beliefs the salesperson holds about sales in general can make or break the sales process
  3. How salespeople make purchases in their own daily life influences their ability to sell and overcome objections.

These three items combined do play into the action salespeople make when they are out in the field selling. The people sell how they buy idea is much more than just a few concepts placed together. Salespeople are largely rules by the three ideas about selling style and abilities listed previously.

Sales trainers for the most part treat sales training as a one size fits all event and then wonder why they are not able to get the same results for everyone.

 

The focus on people sell how they buy

Most sales training does not take into account asking salespeople what their buying style is or what they do.

The average sales trainer will bring students into a room and start presenting without having any idea the style needed to present to.

There are really three styles of buyers and they will be introduced as well as the main underlying factors of people sell how they buy.

Your buying style is your selling style

Sales training can only take salespeople so far. There are all sorts of great techniques and strategies to employ while out in the field it may be tough to choose from all of them.

One of the underlying causes of most salespeople’s failure is they revert back to their own buying style. A salesperson buying style tends to become their selling style.

In other words, people sell how they buy or you sell how you buy.

As an example if a salesperson struggles with being put under pressure they will have a tough time pressuring the buyer.

A salesperson who likes short presentation will tend to give a short presentation.

A salesperson will sell their product how they would buy or they say what they would like to hear if in the buyers’ shoes.

Your own buying process has more to do with your sales process than you could ever imagine.

Many times salespeople will enroll in great training only to discard the parts of the process because they are uncomfortable to their own buying style. There is a mismatch of sorts for their comfort zone and the strategies they could use.

For the most part what is uncomfortable for a salesperson typically isn’t performed or thought about. These processes may be role played with a sales manager or trainer but in the real world they are discarded and not used. Salespeople role play how they sell in the real world. Its not uncommon to hear a salesperson say “I don’t do that in the field” but they do.

You play how you practice and you practice how you play, this is true in sports and in sales as well.

Salespeople may have a belief of what sales is and they may be wrong. Sales may be a fable in their mind meaning they think they know what sales it but they do not. Doing the same process over and over again can hurt salespeople because they get bored and want to change the process.

It is easy to want to do a short presentation and hope the other person will make the purchase. The truth is every sales call takes time and effort in order to close the deal. Whatever you miss up front will have to be made up somewhere else.

Your greatest enemy in the sales process is your selling style if you are uncomfortable in any aspect of selling. This is also true if there are parts of the sales process you do not care for.

The sales process you will use does echo your own buying style and this can work for you or against you.

Not all buyers are the same and neither are salespeople. It is easy to be a Monday morning quarterback when it comes to breaking down a call but are you really comfortable with your sales process or do you leave aspects out?

Training elements of people sell how they buy

Watching sales training from the front of the room is not anywhere close to seeing the training from sitting with the crowd. Sales trainers get to see the subtle winces and flinches to the tough but necessary parts of the processes. All salespeople do this at some point in their sales lives and your manager or trainer does see it.

Chances are good if you think a part of the sales process would not work on you, then you may not use or even try it. Most salespeople hear what they need to do but when it comes to implementing the ideas they run away.

Some of the problems you will find in training is the lack of belief in results. If you as the salesperson does not buy the underlying message of the process none of the process will ever be used.

If there is a lack of belief in the sales trainer the process is doomed before the salesperson ever talks to someone who can buy.

Sales training may be easy to pay attention to but not always so easy to put to use. This is where you will see a group of salespeople get results and the rest will not. Implementation of the learned sales processes must happen as soon as they are learned.

The struggle some salespeople face is holding onto training and not using it until the perfect moment. This bank of horded information of sales information ends up never being used. Implementing ideas and concepts fast is the key even if it is against your own buying style. This lack of action is almost always done out of fear of the process not working out.

Sales training can be monotonous and tedious if the basics are being reviewed consistently and because of the feeling the basics boring they are largely ignored. There is nothing tedious about practicing the basics, this is sales.

You must determine your own selling style

In order to close more sales you must understand what you like to do in your own sales process as well as what you do not like from others. This is where you can find what your true enemy in the sales process is.

When you shop for goods and service in your own personal life pay attention to how you make decisions. It could be you write in a journal or you observe your style to see what goes into the sales process. If you have a significant other you may want to pay attention to their style as well because it may influence your presentation in front of buyers as well. Sometimes parents and close friends can influence your sales process as to what you may or may not do as well if there are comfort issues or lessons taught in life.

Most salespeople never think about the problems their own buying style creates for training they take or the sales process. Most failures in the sales process are blamed on the product, service, or the buyers.

Instead of just buying something blindly take the time to note how you have made your decision. This process of figuring out your own buying style does take time and effort but it will pay off when you need it the most.

There are quite a few items or questions you can take note of:

  • Do you take a long time to decide or are you a quick decision maker?
  • Are you a window shopper?
  • Do you like to be courted by the salesperson?
  • Do you like the salesperson to try and build rapport or do you like to cut to the chase?
  • Do you like the salesperson to address you in a specific way or does this matter to you?
  • Do you like discounts or do you like items that are unique?
  • Is there a certain amount of information you like to acquire or do you take the salespersons word for it?
  • What type of questions do you ask?
  • How many questions do you ask?
  • Do you like a full product demonstration?
  • Are you intrigued by all of the sales information you can get your hands on?
  • How patient are you with your salesperson or the representative being met with?
  • How do you talk to your salesperson, do you talk to them or at them?
  • Are there questions you do not want to answer?
  • Are there questions you feel manipulated when answering?
  • How long of a presentation are you comfortable with?
  • Is it all about the price or is it about the experience?
  • When do you become uncomfortable in the sales process with questions or closing processes?
  • Do you get nervous with silence?
  • What happens when the salesperson asks for the business?
  • Do you like direct questions or do you like the salesperson to beat around the bush?
  • Do you read reviews on product sites and ask the salesperson about flaws?
  • Do you ask for discounts and if so how many?
  • Do you play games with the salesperson or are you straight up with them?
  • Do you have buyers remorse once you buy or are you ok with your decision?
  • Does it satisfy you when the salesperson keeps in touch or do you find it annoying?

All of these questions do matter and can be asked for large purchases as well as small purchases. It may be time consuming to look at your own buying style.

What type of presentation do you like?

The amount of information you need to make your own buying decision has impact on the presentation you give to a potential client especially if you are struggling.

If you like to gather tons of information you may believe your buyer needs just as much as you do in order to make a decision. You may even over compensate for the sales not being made and make your presentation way longer then what it needs to be.

Pay attention to the previous list to help determine your own buying process and style.

On the other end of the spectrum you may not need much information to make a decision. If you like short presentations, you may get impatient with a slow buyer. If this style represents you there is a possibility you are cutting your process even shorter than normal to try and get to the next sale.

If you are a slow buyer you may feel rushed from someone who is a fast buyer.

Does a fast buyer seem like they are reckless to you and your sensibility?

All of these ideas can translate into how you sell and your own style and in the end will lead to objections, rejection or the sale.

When a salesperson struggles they will present to their own style especially if they are under great pressure to close the sale. This is the personality sale people try to make and go to the buddy sell. This means more than a sales process the call is a rapport process with no point.

Just because you only need a certain amount of information to make a decision does not mean your buyer has the same style as you. A hidden danger is when too much rapport has been built is to remove parts of the sales process and not just presentation. This reversion backwards in the sales process happens frequently. Sometimes the buyer has heard enough and they pull the trigger on the purchase.

When salespeople get the objections in the sales process they tend to blame the buyer for not making the decision to buy. The real fault lies in the abilities of the salesperson.

Once again your sales process is influenced from your own buying style or even what you believe sales is.

Referrals and other forms of buying proof

Some buyers love to get their hands on information from other people in the form of referrals or literature. Some salespeople hate giving this information out as it seems as if the buyer is dragging their feet. If you need tons of proof in your own buying process the chances are really good you are doing the same for your buyers. You could be giving them too much information and overloading their process.

On the other hand if you do not need all of the glossy pictures in order for you to make a decisions you may be leaving this part of the equation out for the buyer and their needs. This may seem pushy to the person you are working with and building resistance you do not need in your sales presentations.

If you do not deal with the concerns of the buyer in the presentation you will have to deal with them in the negotiation or discount phase depending upon how you sell. In other words if you cut out steps in your sales presentation you will have to cut out money at the end of the sales call.

The power of questions in the sales process

Questions are one of the best ways you find out what to deliver to the buyer in the form of needed information.

One of the questions you could use is:

The last time you had to make a similar purchase what did you need to move forward?

There are literally thousands of ways to ask this same question to the buyer. Salespeople who do not look for buying criteria may be hoping the information they would need to make the decision would be enough to buy.

Most salespeople do not ask enough questions as if they are scared of the answers. Great questions are the road to understanding what the buyer needs. If you get annoyed at salespeople asking you questions there is a good chance you will not even come close to asking enough of the buyer when you met with them. The key to questions is to pay attention to the answers and ask clarifying questions to determine what the real answer was.

Under pressure of closing the sale or in a struggle questions are typically ditched for stories with no point in the hopes rejection will not happen from running the sales call the right way. Salespeople can talk themselves right out of the sale.

The sales struggle and the sub routine

In a sales struggle you go to your buying style, this is one of the main reasons why you need know how you buy. This is not something taught in sales training because most sales trainers do not know this piece of information. This is part of the key to being able to sell more consistently.

You will want to look for all of the items that annoy or frustrate you in your own purchases because you will tend to remove them from the sales process with the buyer. You will want to present the entire amount of information needed for the person you are sitting with.

In your struggle with sales you will lose focus of the buyer and focus on yourself. You may even use the phrase “If I were you” more than you know.

When it comes to not making sales your ability to recoup depends upon your knowledge of yourself and your go to buying actions.

Negotiations and how you sell  

In your own buying world how do you like negotiations to happen? Are you one who asks for a discount on everything or do you not care.

Do they make you uncomfortable to ask about if so does it annoy you when you are asked for discounts.

Do you get annoyed with people who use coupons or look for every bargain they can get?

This information matters because you will either respond or react to your client and how they buy.

You may identify with the buyer at any point in the sales process if they buy like you especially in the end zone where negotiations matter.

If you look for big discounts you may give up too much money too quick in the deal. If you look for deals and bargains you may identify with a buyer who wants to stall on the sales process. If you are a unique buyer you may miss the signs from the buyer who wants a discount but is scared to ask for one.

Almost all sales end up in some sort of negotiation so why not be ready for it. If you do not like to negotiate when you buy then you may be creating problems for yourself when it comes to “talk turkey” with the buyer.

If you get stressed out in a long negotiation so will the buyer. The buyer will react to you or they will respond to how you work with then.

Your ability to negotiate at the end of the call may be the difference between making the sale and walking away with nothing from the buyer.

Managers and sales trainers

A sales manager or trainer can only train to their comfort zone or capability. Managers, trainers and salespeople all fall under the “People sell how the buy” banner.

A manager will manage salespeople to how they would sell the product themselves out in the real world. This can work for you if they have a similar sales style or against them if you have opposite beliefs in what selling is and is not.

You may not buy into what your manager or trainer teaches because of your own buying and selling style. This does not mean they do not have good information, what it may mean is the information they have does not work for your selling style.

This doesn’t give you any reason to give up on the sales process, it may mean you need to find someone who has a similar style to your own. You should always be looking for a way to improve and push your own boundaries and sometimes it takes time to find the right manager or trainer.

Ask for the business – close the deal

If you don’t like someone asking you for the business then you are in for a rough ride when it is your turn to ask the buyer for theirs.

Your own fear could be creating your own sabotage in the sales process. If you are uncomfortable with a salesperson putting any buying pressure on you there is going to be a problem when you are in front of a buyer.

The numbers are staggering where the salesperson never asked for the business out of fear of rejection or because it was out of their comfort zone.

If you buy into what the buyer says because it rings true to your own style you are leaving money on the table for someone who is willing to close the deal and collect the commissions.

Common objections like “I wanna think about it” or “I need more information” could be your own worst enemy if you have a tough time making a buying decision in the sales process.

In conclusion

Your buying style really is your selling style and it can hurt you or help you to know this information as it envelops your entire sales process.

 

 

 

Technique for sales to be increased

Techniques for sales to be increased:

There may be something in your sales presentations whether live or by video that you have never thought of that is costing you sales or even conversions. When you take a look at how people operate in their daily lives they have certain fears, wants and or desires. When you use these to help them the seductive power of your process makes it easy for them to buy.

 

Your job as a persuader is to make it as easy as possible for your client to buy. That means that you will want to influence them ethically first and foremost. One of the most overlooked strategies is to make sure that they as a buyer do not have to do anything that will embarrass them or make them feel awkward.

 

Now this may seem silly but just reflect for a moment and it may not seem like a sales technique…

 

When was the last time that you were ok with looking silly in front of strangers or even people that you are close to? You may be one of those zany extroverts but for most people out there the fear of looking dumb or being embarrassed is too much to handle.

 

Chances are if you are like most people the idea of looking dumb is too much to handle.

 

In some instances people will announce “I have a dumb question” to soften up the probability of looking bad.

 

So how does awkwardness in your presentation keep you from persuading others to your way of thinking?

  • ·         The buyer doesn’t want to ask an important question because they will look dumb.
  • ·         The buyer may decide that they don’t want to tell you a fear or even open up about an issue because it will make them not look smart.
  • ·         You may have said something that caught them off-guard about how the product or service works and they don’t want to ask how it will help them or for clarification.
  • ·         You may have just pushed them too far out of a comfort zone that you do not know how to deal with to get them back engaged.

 

Now it is a good idea to get your potential client to open up and ask questions but not to make to force them into a question where they may feel like they look silly or dumb.

 

If the buyer looks like they have the deer in the headlights look going on you may need to work on your techniques for sales to be increased.

 

There are a few questions that you can use alternating to see where they are at:

  • ·         Are we on the same page?
  • ·         What type of questions do you have right now?
  • ·         What is your biggest concern at this point?
  • ·         If you had a question right now what would it be?

 

There may be a fine line where they have questions and they may be on the edge of looking silly it is when they get embarrassed over a question or an idea where you lose the sale.

 

So you don’t believe it’s possible to lose a sale overlooking silly or being embarrassed?

 

How many times has someone been about to walk away from an offer only for you to find out through some persuasive questioning techniques that the buyer was scared to ask for a discount or to change the terms of an agreement. That happens every day and sales and or clients are lost because of it. 

 

How many times have you been in a store and needed help and once asked by an associate of the store if you need help the answer is “no”.

 

Embarrassment dangers in reverse

 

Now on the opposite side of the coin is the potential persuader who has the client on the hook and decides to correct them on items or ideas that have no bearing on the product or service being offered? Embarrassment doesn’t always come from questions the problems may come from the corrective statements that are made during the course of the meeting.

 

So you know all about left handed shovels and your potential client starts a story and has a tough time about getting the facts right. It is so easy to want to correct the person especially when you know more about the situation than they do but it does have the possibility to kill your deal really fast.

 

In a situation where it may hurt the buyer pointing out the corrective issue in a way that doesn’t not make them look bad is a good idea so they understand what they get what they are buying or investing in. Your voice inflection may destroy your ability to make a sale because it comes across condescending.

 

By the way demanding an answer is not a sales technique. It just comes across as needy or rude.

 

If you have a set sales presentation or script that you use consistently you will find that you will get the same types of questions over and over again in the same or similar spots. If you are dealing with people who may be a bit more submissive it may be a good idea to have an altered presentation that allows them to not have to ask a tough question that they may feel dumb about.

 

For some this may seem like bad advice or over the top and that is ok. Salespeople have sales personalities and that is why you can use the same script or process as someone else and get completely different results.

 

So it’s not about you?

Buyers react and respond to your personality and persona just like you do with theirs. Making sure that you do not put your client or potential client in a bad position allows you to have conversations with them and be engaged instead of thinking how they can ask a question and not look silly. 

 

As always I would like to thank you in advance for your commitments and or questions.

 

Now go implement

 

 

Scott Sylvan Bell

 

Connect on twitter:

@scottsbell

Persuasive presentation skills increased

 

Persuasive presentation skills increased: learning how to present to your potential clients can help you increase your sales.

 

Many times sales people lose their enthusiasm over time or they have no presentation skills. Some sales people focus more on their products but forget that they need to have the ability to keep their client or their potential client engaged.

 [youtube]http://www.youtube.com/watch?v=EIOSfOBd7_g[/youtube]

How to make your presentation more persuasive

First on the list to increase your sales is to video tape the presentation as you have it now. You will want to be brutally honest with yourself and watch the video with someone outside of your industry or even a kid. If the presentation doesn’t make sense to others it will not make sense to your potential client or even an existing client.

 

You will need to make sure that there is enough enthusiasm in what you say and do. Now there is a danger when making your presentation more persuasive and reading to have some enthusiasm is to go overboard. Just add a little energy but not too much or you will be seen like a goof ball.

 

There are times where you will have to be humble and take criticism from someone that you trust. The trick for you is to take this critique and not justify your mistakes. Take the lumps and make the changes. Most salespeople ask for help and then do not take the advice to make the necessary changes to increase the sales or to make the presentation more persuasive.

 

Make the changes to make the presentation more persuasive

There are a few things that you can do to help your persuasive abilities and or techniques

  • ·         Make sure you have enough time to present – yes this is easy but salespeople forget this
  • ·         Make sure there is enough energy in the presentation but not too much
  • ·         Make sure that the person or people watching don’t have to make themselves look dumb that comes from using and concepts that they understand
  • ·         If the potential client will not understand concepts or words explain them before the presentation
  • ·         As more questions to gain clarification
  • ·         Have fun and remember if its boring the answer will be no

 

Persuasive presentations are well thought out and well-rehearsed over and over again. You must be comfortable with what you say and do along with being comfortable in many given expected or unexpected situations.

 

Persuasive presentation ideas

Make sure that you make the client the hero and not try to upstage the product and or service. If you think that everything is all about you, other sales people will walk away with your sales because it just seems to your client or potential client that you think you are a Rockstar in your own mind. Make the process about them and their problem and focus on how you can fix those two things. Be a Rockstar at the office when you make the sale.

 

Learning how to influence other requires that you to understand and know the basics of the science.

 

As always I would like to thank you in advance for your comments and or questions about how to make your presentations more persuasive.

 

 

Now go implement!

 

 

 

Scott Sylvan Bell

 

 

 

 

 

 

 

 

 

Persuasion expert Scott Sylvan Bell shares the persuasion presentation skills video – Video credit

How to increase sales realtionships

How to increase your sales: Learning how to sell more is a long term experience. Great salespeople learn about the subjects of:

  • ·         Persuasion
  • ·         Influence
  • ·         Body language
  • ·         Communication
  • ·         Negotiation
  • ·         Questioning

 

There are plenty of courses for the sales items listed above along with piles of books, dvd’s, cd’s and or websites.

 

In the arena of sales there are plenty of opinions and while some of them are fantastic some of them are bad ideas.  

 

[youtube]http://www.youtube.com/watch?v=OoDVXA2bC_E[/youtube]

Learning how to increase sales may come from using an outside source from the same medias but from a different category.

 

One of the biggest area that sales people struggle is in that or relationships. Some of the best books to read to get better at sales are not sales books but books on relationships.

 

Now this may possibly sound strange to you at first but if you think about it this way your job is to build a relationship when you are selling a product and or service.

 

The sales book that teach you how to acquire more clients, sales techniques, sales abilities, sales techniques, closing skills and even the sales basics normally leave out relationships.

 

Now there are plenty of men in the field selling their products and or services every day and they could increase their sales if they would focus on building relationships.

 

Now a light bulb may have just gone off in your head whether you are a professional persuader or not. The reason may be the last sales person that you met with or if you are in sales you may not have thought about the relationship process as being important. Some sales trainers will shortly touch on the importance of building the relationship though rapport but sometimes that is not enough.

 

Now there are plenty of books on relationships and some are better than others. This is all from your perspective. If you go to amazon.com and just look through some of the top books and chose what will work best for you.

 

If you are in a relationship or even want to be in one a fantastic book is: The 5 love languages by Gary Chapman is a good place to start.

 

Sometimes when salespeople want to influence others they get so stuck on the techniques and strategies they forget the human factor of the “relationship”. As mentioned previously this is deeper than the idea or thought of rapport.

 

Put this thought in another perspective: Have you ever been taken for granted? Maybe the person who put you in this bad place did a great job of building rapport and trust but when it was time for the relationship they were not there. That is not a good place for a persuader or client to be in. Being taken for granted isn’t a good place for anyone.  

 

People will do business with you when they feel special or when they “feel like the hero”, when they trust you and believe they you have their best interest at heart that is where the golden goose of sales is because you can then get referrals from the person.

 

Do you want to be different in the sales process?

 

Learn how to build relatiohsips.

 

You may find that the other companies, competition, vendors and or other salespeople have a tough time not just taking your clients away but the loved ones in your life also.

 

Relationships are great but in order to persuade others better you will need next level techniques and you can get them here:

 

As always I would like to thank you in advance for your comments and or questions on How to increase your sales relationships.

 

Now go implement!

 

Scott Sylvan Bell

 

Persuasion Expert Scott Sylvan Bell video credit for How to increase sales relationships  

Persuasion of opinions:

Persuasion of opinions: Persuading others often stops when the person trying to persuade others has a belief about the person, group or situation before the process even begins.

 

How many times have salespeople lost the persuasion of opinions before they even started within their own mind?

 

How many times have you lost to the persuasion of opinions on a service or project before you have started and you don’t even have to be in sales?

 

Persuade yourself before persuading others: One of the first lessons for sales people is to not judge the person or the situation by the looks of the area or the person. You must first have the belief in yourself and in your abilities before you begin or you will have a tough time getting others to your idea or way of thinking.

 

There are many misconceived notions about how people are when they do or do not have money. Many times salespeople will look at a person and guess what they have in their pocket.

 

Some think that a person has money because of their material possessions:

  • ·         A house
  • ·         A car or multiple cars
  • ·         The clothing that a person wears
  • ·         The type of job or business that the person works for

 

Today here are two videos your job is to make a judgment about what will happen with the people who are interacting in the video clips?

 

[youtube]http://www.youtube.com/watch?v=8Zj6rLEx4P0[/youtube]

 

[youtube]http://www.youtube.com/watch?v=dYPTS_39I8g[/youtube]

 

[youtube]http://www.youtube.com/watch?v=ZsNlcr4frs4[/youtube]

 

So how does this help you to persuade others or learn how to use some influence when it comes to dealing with other people.   

 

Now both of these clips are people singing. You are to judge the contestant before they start to sing. How well do you think that they will do just based upon the reactions of the judges. Now you can stop  

 

The second thing you are to do is to figure out what you would do if you were on the stage. What would you have done differently to persuade the judges before you started if it were your presentation.

 

 

 

Now that you have watched the videos what did you think of the performers? If you had seen the videos before what were your first thoughts.

 

Most people who make the snap judgments about a situation miss out. Now this may happen if you need to persuade or influence others or even if you have a job that isn’t in sales.

 

How many times do you think that you have missed out on something cool or fantastic because of what you thought the situation was going to be?

 

Now the crowd reacted in a certain way and there was a few seconds while the singer or singers Chris Rene, Charlotte & Jonathan started there was the hope in the minds of the crowd and then the singers opened up and their voices took over.

 

Now when watching the X factor, Britain’s got talent  or American Idol you have the opportunity to guess about participants before they start. Now sometimes you are surprised and sometimes you just may be right about the talents of the singers. It’s when you are wrong that hurts more than when you are right.  

 

Persuasive sales skills, techniques and abilities require that you understand your own thoughts first.

 

Want to learn how to persuade others better? Here is a great place to start!

 

As always I would like to thank you in advance for your comments or questions about persuasion of opinions.

 

Now go implement!

 

Scott Sylvan Bell

 

 

 

 

 

 

Persuasion Expert Scott Sylvan Bell – video credit – Persuasion of opinions

Persuasive selling skill of proper names

[youtube]http://www.youtube.com/watch?v=CF1keAhE7i8[/youtube]

Persuasive selling skills: Now there are things that you can do on a daily basis that can increase your persuasive selling skills, techniques and strategies.

 

Some of your abilities to persuade others can be as simple as changing the way that you address people.

 

What do you call your boss, coworkers, design team or consultants in front of your clients can put extra weight on what they do and the type of response that your clients or potential clients get from you.

 

Here in the United States we have not really used proper names for a while. In most instances you would introduce your boss to another person as Bob Smith which isn’t bad but with a few small changes like calling him Mr. Smith the reaction from the people being introduced may change a little to your favor or maybe even a bunch.

 

Now when this is done it’s not uncommon to see the person being introduced to the Mr. react and change their stance. It gives the Mr. a little more authority and power but also makes the potential client try and guess why you are using a proper name. This does help you do a little better and hold a small parking spot of mental real estate.

 

And you are probably wondering why…

 

Go back to you school age. You probably had a Principal, teacher or Neighbor you had to address with the proper name. By doing so they received almost automatic respect. You would be playing off the prewired actions of a person’s youth as a way to gain compliance. Some may say this is some sort of covert hypnosis.

 

Yes you are right its sneaky but it works and it not unethical.

 

Ok so you don’t have a boss and you need to get some information from a third party. You would then fire up your persuasive selling skills and or abilities by naming the person that you have to deal with a Mr. or Mrs. Possible even comparing the third party person to a Doctor. Whatever you can do to give your third party person a little more authority.

 

Persuasive selling skill for negotiating

So you need to use a new persuasive skill or technique to work for you in a negotiation setting…

 

Of course if you are good at sales you know your limit before you give away the farm to the one client who wants everything but does not want to pay for your product or services. You would then go to this third party reference and put all of the weight on this decision.

 

Yes you may have all of the most up to date persuasive selling strategies and abilities but sometimes you need to slow down the sales process to your favor. 

 

You would address the person that you call as a Mr. or Mrs. Your job is to also note the body language and how it changes in the people that you are working with. If you are working over the phone put the person on speaker phone or if you have the ability to grab the person and bring them in the room with you do that also.

 

In most instances the people that you are working with will start addressing the person of authority by Mr. or Mrs. Also giving them instant authority.

 

Ok so you say that it’s not that big of a deal..

 

It may not be but what if it could help you close one more sale a month.

 

So you say that it sounds like what would happen on a car lot…

 

Similar but better especially if you go and get the Mr. or Mrs. and drag them in without the potential client asking for that to happen.

 

Want to give this process even more subtle power. Have the potential clients sitting when the Mr. or Mrs. with the authority and or power comes in and then they have to be cordial and stand. 

 

Most persuasive actions are simple enough but some will not give the idea credibility because it sounds too easy or simple.

 

Persuasive selling skills mistake to not make

The one thing that you can’t do is slip up and call your boss, designer or member of your team by their first name in front of your potential client or it breaks the rhythm and ability for this process to work. 

 

Learn how to gain the knowledge and power to persuade other effectively and with power.

 

As always I would like to thank you in advance for your comments and or questions for the Persuasive power of names

 

Now go implement!

 

Mr. Scott Sylvan Bell

 

Sales training video – Video credit for Persuasive power of names: Persuasion expert Scott Sylvan Bell

How to sell more using persuasive sales language

 

How to sell more: Most issues that lead to sales failure are predictable. Most of these issues that salespeople face can be in one of two categories. The first category would be those things that are obvious:

  • ·         Rushing through the sales process
  • ·         Not asking enough questions
  • ·         Being impatient and worrying about the next sale

A few of the sales issues are ones that me be so subtle that they may not be caught:

  • ·         Using concrete language
  • ·         Being confident through the sales call
  • ·         Having the right vocal patterns for persuasive language

 

The last three are very similar and will normally group together and cause sales failure for a salesperson and they would not even know what the issue is.

Is it normal and common for salespeople to lose track of their confidence and use squishy sales language:

  • ·         If you do this
  • ·         If you think that you can
  • ·         This may be a possibility if we can

The proper language that would be associated with a sale would have a different feel

  • ·         When you do this
  • ·         This is possible when
  • ·         This is a great path when

Now this may seem like something that is so small that it should not matter how the words are phrased to people who may not be in sales but the repercussions from not making the proper statements in the sales cycle will lead to the loss of the sale.

This squishy sales language can build doubt slowly in the mind of the potential buyer so much so that when a salesperson gets to the end of their presentation they will normally hear “I wanna think about it” or “I think that I need to talk to other people”. Either one of these options for a salesperson really work out to be a covert “no” wrapped in other language.  

To take the lead on a sales call and use assumptive language is something that many top salespeople do but when a salesperson lacks confidence so do their words.

 

 Now this is also where the pendulum swings too far when a salesperson is in the middle of a sales slump and they take the time to use assumptive statements overboard where the potential buyer finds the conversation awkward enough that the questions alone build sales resistance.

This one sales tip is not a magic bullet when it comes to sales, in other words this alone will not make sales but will contribute to the ability for the potential buyer or client to say yes and move forward with your idea or proposal.

Sales slumps or even sales failure is all part of the sales cycle. Knowing what steps to take or not take may make the difference of you as a salesperson getting on with your life and making more sales again or facing moving onto another job or company just to fail all over again.

Using the assumptive sales language may be classified as persuasive selling skills or techniques and do require you as a salesperson to work with them so that they are comfortable and not used too often.

 

 Remember how often you are using the word “if” when sales are slow or in trouble and remember to change the word to “when”. This will help lead to better sales success over time even though it is a basic sales strategy.

 

As always I would like to thank you in advance for your comment and or questions.

Now go implement!

Scott Sylvan Bell

Photo credits:

How to sell more: Stop price matching and discounts

How to sell more: Sometimes there are things that salespeople do to help create sales failure or sales rejection. Sometimes these items that create sales problems are the fault of the companies that the salespeople work for.

 

Sometimes vendors will do things as incentives to help sell product or services. In some of those instances it may be a rebate or special rebates that are supposed to “help” the sales situation and in some instances do the opposite of what they were created for. You ask how would that be?

 

Salespeople can get caught up with relying on rebates or other incentives that get them to help close the sale. Instead of being able to use the skills that they are supposed to use the reliance on free money or extended warranties.

 

This also puts buyers in a position of control when it comes to pricing on short term products. In essence they are price conditioned to get some sort of kickback when purchasing a product or service. This mentally gives them some sort of belief that whatever they are buying gets special incentives and in the end causes them to start looking for vendors or companies who can give them their next “fix” of a discount or freebie to move forward.

 

If you are in short term sales it is important to build some sort of relationship to help hold clients but that does not always guarantee that they will not shop you for a better price. All things aside you are not the person who really helps them so they do not care what happens to you. Your ability to be walked away from is one major reason to always be looking for new clients even if you have landed the dream whale client with all the products you can sell.

 

On the other end of the spectrum is the long term sale or the product that has a longer life cycle. Many sales people can track their sales when compared against times where extra incentives are offered. Instead of looking at the incentives as an influential way to help get the one client who just needs one extra push the new incentives become a crutch and cause problems when they have ended. 

 

This sales failure is common where rebates are offered every year and the salespeople know it. One step further down the path is the salesperson who may be scared of sales rejection and may tell their potential clients to hold off and not buy until the product goes on sale and “really feels for their position”. There is a huge difference between being empathetic and being a sales stooge who can’t sell.

 

Learning to use persuasive selling skills and abilities do help salespeople over time to increase their sales and overcome the common sales objections. To add as many sales tools to your knowledge may help you navigate through the common rejections that salespeople hear.

 

Just remember that rebates and extra incentives are meant to stimulate the buyers who may have just needed a little bit more to get them to move forward.

 

The next common issue with salespeople either going into sales failure is when they can use the action of price matching. It is easy for buyers to forget that all things aside not everything is the same product or service. Each company has unique abilities to deliver or produce services or products. There is always something that can differentiate one company from another. Sometimes fro some groups and services its all about the price and nothing else matters, in that instance if your services or products are better make sure to take some of your abilities out and really price match what the other company is offering.

 

Understanding the law of price equalization may help you be able to explain to this client how to deal with their pricing situation.

 

At the end of the day when it comes down to getting a signed contract your preparation is what will make the difference between and “Yes” and a “No” or even the dreaded “I wanna think about it”. Your ability to overcome sales failure though objection handling or persuasive presentation skills or techniques is a must.

 

Price matching should be used as a last resort and not to make up for bad sales skills or techniques or as a way to gain market share, in the end it creates lazy sales people who do not bring in enough revenue for a company to survive or causes sales on “price” instead of sales on skills. Sales success happens when you can overcome the common price objections.

 

As always I would like to thank you in advance for your comments or questions.

 

Scott Sylvan Bell

 

Now go implement!

 

Photo credits:

How to sell more by making people laugh

 

Learn how to sell more with humor
Having fun with a client can be a persusaive selling technique

How to sell: many times salespeople forget that they have a few things to do on their sales call and appointments. There could be a whole huge checklist of persuasive selling techniques to help influence others to their way of thinking to make more sales.

 

Sometimes the seriousness in the sales appointment makes the call in itself unbearable and lead to potetnial clients saying “no” or “I wanna think about it”. Making sure that the potential client or the people that are receiving your sales orientation or sales presentation are having a good time actually gives you a larger chance of closing the sale.

 

Just think back for a moment the last time that you have to buy a large ticket item and where you did not want to?

  • ·         Where you stressed out about it?
  • ·         Did you really want to purchase the item?
  • ·         Did the thought of sitting through a long appointment appeal to you in any way?
  • ·         Was it tough to choose brand or manufacturer?
  • ·         Did you want to have to worry if some salesperson was going to be called in to close on you, or even worse yet that they were going to be boring?

 

None of the previous specified items above sound like any fun, in fact many times potential clients or buyers will put off decisions just because they are scared about all of those reasons and then some. Those items could fall somewhere between going to the DMV or getting a root canal.

 

Increase your sales by having some fun with your cleints
Persuasive selling skills include having some fun!

 

Your new sales job if you choose to accept it is to make sure that the person or the people that you sit with have a good time and you make the appointment or the call as easy as possible for them.

 

Yes this sounds ridiculously easy, and yes it may be more work than it sounds like. When you go to those big adventure fun parks where a 16 oz. soda is 8 bucks, do you flinch or do you just say it’s part of the fun?

 

If it’s part of the fun, spending money is not only easy but it is fast.

 

Most people know that when they buy something it is going to cost them more than what they thought, they just dread the long boring presentation or sales overview and want it to end. This quick appointment is what leads them to go with your cheaper competitor because their attention span is short. Ok well that isn’t the only reason that they go with price alone, but that is for another day.

 

Getting the potential clients to laugh or have a good time with you does do some work in changing their emotional or physical state. It has been said that happy people are more optimistic and easier to sell and that is because they are not thinking of all of the bad things in fact they are thinking about all of the good things or how you remind them of a friend or relative. If you find yourself in this boat you can only lose the sale by being dumb. If they compare you to someone that they like you might as well be that person to them and they will just hand over money to you.

 

Persuasive sales abilities or techniques do not always include memorizing questions or stories sometimes they are as simple as making someone laugh.

 

 

There is a dark side or dangerous aspect of having some humor in a sales call and that is:

  • ·         Not all humor translates well to others
  • ·         Stay away from topics that could get you in trouble
  • ·         If you are too goofy the person or people will not trust you no matter how persuasive that you are, your will lose the abiltiy to persuade 

 

Just remember that influencing others does take some time and effort. Learning how other people think is a good ability to have along with being able to make people laugh when appropriate. Sales failure comes from you as a persuader or influencer not knowing the keys to get into someone’s mind and not having them say “I wanna think about it”.

 

As always I would like to thank you in advance for your questions and your comments.

 

Now go implement!

 

Scott Sylvan Bell

 

Photo Credit: Woman Covers Mouth With Hand by Ambro, Ferris Wheel Night by Photography by BJWOK

How to sell more: Believe in your product or service

How to sell: One of the normal issues that salespeople have is something that stops them from reaching their sales potential. It does not matter their sales skills or their ability to overcome objections there are just some salespeople born with a plague that eventually hurts them.

 

It may seem strange that a salesperson would not think that what they have to offer is worth what they are charging but it does happen quite often. For some strange reason salespeople feel that they are charging too much for the service or the product that they offer.

 

For some salespeople the feeling that the product or service is just too much may possibly mean that they are in the wrong line or service. Many times salespeople will sell how they buy and this does create a problem or challenge. This may even mean that they should not be in sales.

 

In some instances sales people will discount the product to feel better about what they sell to get it closer to the competitors prices. This doesn’t do well for their sales or for the company that they work. This also means that they as a salesperson do not believe in what they do.

 

You are right this doesn’t make any sense that a salesperson would not believe in the service or the product that they sell.

 

One of the things that will help you is to write down:

  • ·         All of the reasons why you work were you do
  • ·         What your company really does differently than what the competition sells.
  • ·         Why people should buy from you

 

Every sales person has a down day and it doesn’t matter the industry or even the product or service that they sell.

 

There are so many reasons that sales people fail and not recognizing what they do or what they sell is one of them.

 

Another offshoot of this destructive selling process or spiral to sales failure happens when the salesperson pushes what they would buy instead of helping their potential client with what they really need. This salesperson may think that they are helping out sometimes by just selling whatever product is the least amount. This keeps their sales up on paper but in all realities they are just spinning their wheels.

 

This period may be the breaking point for a salesperson and hopefully they can find a person or a coach that is willing to teach them how to sell with persuasive selling skills or techniques. If you are in a sales situation and the above describes you, there is still time to fix your sales failure problems it just takes time and it is not an immediate process.

Whatever you do sell has a value to it and so does what you know. Sales slumps are like the seasons they come and go.

 

Just remember to take your time and slow down, typically when salespeople hit a slump they speed up.

 

As always I would like to thank you in advance for your comments and or questions.

 

Now go implement!

 

Scott Sylvan Bell

 

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